Tamsin Smith

Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More

The 2019 Chinese Outbound Travel Consumption Report is chock full of unique insights about the spending habits of Chinese travelers while abroad. Read More

Some companies are starting to focus on the rise of second-hand shoppers as an opportunity to target an entirely new type of Hong Kong luxury consumer. Read More

For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More

This morning saw British super brand Burberry report strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Read More

China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More

A new HSBC Jade report suggests high-net-worth Chinese consumers say personal growth is more important than luxury products. Read More

Brands are receiving opposing signals on whether Chinese consumers want sustainable luxury products or not. Jing Daily sorts it out. Read More

Dior has become the latest major brand to inflict damage upon itself in China after it revealed a map of the nation that did not include Taiwan. Read More

KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More