Tamsin Smith

KOCs might only have a few hundred followers and focus on product reviews, but they are fast becoming a brand-friendly way to reach Chinese consumers. Read More

This year, The BoF 500, the definitive index of the people shaping the fashion industry, saw six Chinese individuals added to the list. Read More

At a recent Tong Digital breakfast briefing, the future of Chinese luxury was discussed, and some surprising points were made. Read More

As Brexit evolves, British luxury brands, unsure of how it will affect them, are looking toward the continued buying power of Chinese consumers. Read More

Chinese fashion designer Caroline Hu wins the inaugural Business of Fashion China Prize competition to champion Chinese fashion around the globe. Read More

Jing Daily talks with Harrods’ Director of Home and Beauty, Annalise Fard, on how stores like Harrods can stay exciting for the modern Chinese consumer. Read More

In China, what began as innocent gestures of love has now been transformed into massive shopping festivals throughout the year. Read More

Chinese overseas students, who are increasingly wealthy and keener to splash and spend their (parents’) cash, represent a huge opportunity for brands. Read More

Following its CNY fiasco, will the brand’s latest WeChat Mini Program campaign cause Chinese consumers to fall back in love with Burberry? Read More

Here are 3 takeaways from the "Luxury and WeChat" conference, hosted by Tong Digital and Diligent Commerce, in London last week. Read More