Tamsin Smith
How Can Brands Target China’s Booming Wedding Industry?
In China, the past five years has seen the wedding industry revenue grow at an exuberant rate. What can luxury brands do to get their slice of the pie? Read More
MFW Shows Supports for China Amid COVID-19
COVID-19 is starting to breed anti-Chinese sentiments around the world. But MFW is standing out by combating them while celebrating Chinese culture. Read More
Nadja Swarovski on Crystal Clear Sustainability Strategy in China
Jing Daily talks with Nadja Swarovski on their new sustainability strategy to reach Chinese consumers, which has become Swarovski’s largest market. Read More
Diesel’s Renzo Rosso on Enticing China’s Generation Cool
Jing Daily chatted with Diesel founder, Renzo Rosso, about their evolving China strategy and why he thinks this time they’re poised for success. Read More
Burberry to Host Fall 2020 Runway Show in Shanghai
Burberry is taking its Autumn/Winter 2020 runway show to Shanghai as part of its dedicated program to reach China’s savvy, young consumers. Read More
2019 Chinese Outbound Travel Report: Key Takeaways
The 2019 Chinese Outbound Travel Consumption Report is chock full of unique insights about the spending habits of Chinese travelers while abroad. Read More
Will Hong Kong Recession Kick Start a Sustainable Second-hand Luxury Market?
Some companies are starting to focus on the rise of second-hand shoppers as an opportunity to target an entirely new type of Hong Kong luxury consumer. Read More
How Brands Can Digitally Connect with Chinese Travelers
For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More
Following Hong Kong Hit, Burberry Announces Bounce Back Strategy with Tencent
This morning saw British super brand Burberry report strong H1 results, despite continued unrest in Hong Kong shaking profits in the region. Read More
App Watch: Why Luxury Brands Should Harness Zhihu’s Marketing Power
China’s largest Q&A platform, Zhihu, is an insightful way for brands to respond to a shift in cultural attitudes towards luxury spending. Read More
