Susanna Nicoletti, Brand Contributor

Blockchain technology will allow customers to not only make sure a product isn’t counterfeit, but it’s also as a way to deliver added value to the customer. Read More

Fendi’s love for China was recently celebrated with a catwalk show titled Roma in Shanghai, representing a major step forward for the brand. Read More

The 96th edition of Pitti Immagine Uomo takes place at Fortezza da Basso between June 11-14 and will play host to a series of unique events. Read More

While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More

Chinese luxury e-commerce platform Secoo released a luxury white paper on Chinese luxury consumers' purchasing habits and profiled the demographics. Read More

Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More

The brand's history provides insight into how Hermès has managed to become more successful than other luxury brands in China. Read More

Even though Kering Group has the star brand Gucci, some clouds are clearly gathering on its sky and they raise tough questions. Read More

Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More

It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More