Susanna Nicoletti, Brand Contributor
Can Gucci Find a Market for their Bizarre Brand of Beauty?
While Gucci’s Hollywood-cum-Punk aesthetic is likely to appeal to the general public, will it help the brand develop a global luxury beauty business? Read More
Secoo’s Chinese Online Luxury Consumer Profiles
Chinese luxury e-commerce platform Secoo released a luxury white paper on Chinese luxury consumers' purchasing habits and profiled the demographics. Read More
Culture Marketing Is the Secret Weapon for Success in China
Fashion brands need new marketing approaches to meet the needs of the more discerning Chinese consumers. The approach requires Culture Marketing. Read More
The Hermès Way: From Saddles to Sino-Markets
The brand's history provides insight into how Hermès has managed to become more successful than other luxury brands in China. Read More
Is Kering Putting All Its Eggs in a Gucci Basket?
Even though Kering Group has the star brand Gucci, some clouds are clearly gathering on its sky and they raise tough questions. Read More
Importing the Catwalk: How High-End Fashion Shows Came to China
Chinese customers and influencers have rapidly become front-row denizens at fashion shows, with a dedicated staff pampering them. Read More
The New Logo-Restyling Mania. A Risk or an Opportunity in China?
It's not the logo that makes the difference and opens the road to success for luxury brands. It's the authenticity of the whole brand. Read More
