Sun Yuanqing
Can Swiss Fashion Designers Gain Traction in the China Market?
As more Chinese consumers travel to Switzerland, Swiss fashion brands are getting noticed. But they are finding out it's tough to take their presence in China to the next level. Read More
Luxury Brands Woo Chinese Market with Homegrown Talent
High-end labels are tapping into the talent of Chinese designers to target not only China's consumers, but in some cases, shoppers around the globe. Read More
Mei.com Merges Virtual Reality with Fashion as it Launches Cross-Border E-Commerce
The e-commerce site hosted a high-tech celebration in Shanghai to kick off its "916" online shopping festival and the start of its cross-border channel. Read More
British Polo Day Offers Luxury Branding Extravaganza in Beijing
Brands including Bentley and Harrods gathered in Beijing for the annual event aimed at promoting the DNA of British luxury to China's elite. Read More
Johnnie Walker House Continues China Expansion with Cruise Liner Debut
Whisky brand Johnnie Walker's ultra-luxe private club maintains its China focus with a launch onboard the Genting Dream cruise liner debuting in Guangzhou. Read More
‘Beyond Ganbei’: Baijiu Brands Woo Global Market with Shift to Cocktail Culture
In an effort to find new sources of sales growth, baijiu brands are promoting the spirit as a trendy cocktail ingredient to drinkers abroad. Read More
