SCMP STYLE
Cartier CEO Cyrille Vigneron Asks What ‘Bold and Fearless’ Means Today
Vigneron has come up with new storytelling, taken up social responsibilities and adapted new strategies to meet customers’ changing needs. Read More
6 New Luxury Hotels That Raise the Bar in Shanghai
The Bulgari, Bellagio, Middle House, Capella, Amanyangyun and St Regis hotels enhance the hospitality landscape in Shanghai. Read More
Are Chinese E-commerce Platforms Ready for a Luxury Update?
China’s e-tailers are expanding into the luxury sector through customer insights, hi-tech experiences, and exclusive offerings. Read More
China’s “Goddess of Shopping” Builds Trust by Sharing Her Imperfections
Journalist-turned-fashion-blogger Becky Li has more than 4.5 million followers on WeChat, and is one of the country's leading influencers. Read More
Baccarat CEO Daniela Riccardi’s Strategy for Expanding Into New Categories
How does a brand known for its chandeliers start selling hotel rooms and fragrances? Read More
Beans, Daikon, and Dried Scallops are Coveted Ingredients in Luxury Lunar New Year Puddings
SCMP STYLE introduces the different ingredients used in the most sought after festive desserts in Hong Kong and Macau. Read More
China’s Under-30s Shoppers to Drive Decade of Luxury Consumption
Millennials and Generation Z, born in 1980s and 1990s, who make up nearly half nation’s buyers of high-end goods, also turn to less famous brands. Read More
Who is Kris Wu? Meet the Millennial Idol Bringing Chinese Hip Hop to a Global Stage
The Burberry and Bulgari ambassador is working hard to promote Chinese hip hop. Read More
