Steven Ekstract
CollaBrands: Ferrari’s Partnerships in Food and Fashion Fuel a Luxury Lifestyle Expansion
It is little wonder that Ferrari is working with some of Italy’s leading creative talents to expand into a fully developed lifestyle brand. Read More
Luxury Content Commerce Collabs Go to Hollywood
A sure sign that the pandemic is winding down in the United States is the return of the summer movie box office season that kicks off with Memorial Day. Read More
CollaBrands: Adidas Goes Green in Sustainability Partnerships With Disney and Depop
Gen Z and millennials seek out brands that represent their beliefs, and one of the core values for both demographics is the need for sustainability. Read More
CollaBrands: Sony and Discord Create a New Future for Social Media
One major consequence of the global pandemic has been the rapid digitalization of our everyday lives, from shopping to personal interactions. Read More
CollaBrands: Best Foot Forward
With all the recent hype about non-fungible tokens, it seems apropos to look at how sneakerheads pioneered the hottest fashion category for collaborations. Read More
CollaBrands: Co-Branding in the Digital World
This week our focus is on the growth of digital co-branding — partnering with digitally native brands to increase brand awareness and drive consumer demand. Read More
CollaBrands: Marvelous Brand Collaborations — Gotta Catch Them All
Entertainment franchises with staying power consistently partner with consumer brands on product licensing, cross promotions, and brand collaborations. Read More
Return of the Living Dead… Brands
The coronavirus pandemic has created a once-in-a-century opportunity for brand nostalgia. Read More
CollaBrands: A Special Delivery for Heritage Brands
Creative brand collaborations surprise and delight consumers with unusual pairings for products and experience, with the leading partnerships often creating new markets for the brands involved. Read More
CollaBrands: The New High-Performance Active Lifestyle Collabs
Adidas x Peloton Peloton is a direct-to-consumer (DTC) sports brand that has injected new life into the experience of cycling for exercise. In addition to their immensely popular Peloton stationary… Read More
