Sonya Madden
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If You’re Not Online In China, Forget About It!
In a country where brands have been known to place income over ethics, shoppers rely on peers, not brands, for honest product feedback. An endorsement from a fellow shopper can be the difference between buying Rick Owens or Dolce & Gabbana. Read More -
Surprise! Consumer 2.0 In China Wants Unknown Brands
Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what does this mean for brands? Read More -
In China, Is Brand Image More Important Than Sales?
Every brand wants a pristine image and strong sales. But amidst the complexities of a developing China, can they have both? Read More -
Is China The Future “France” Of Fashion?
Coco Chanel dared to suggest French women wear trousers during a time of great social, economic and political transformation, not unlike what is happening in China today. Read More
