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Author

Sonya Madden

  • If You’re Not Online In China, Forget About It!

    August 2, 2012  |   Share
    In a country where brands have been known to place income over ethics, shoppers rely on peers, not brands, for honest product feedback. An endorsement from a fellow shopper can be the difference between buying Rick Owens or Dolce & Gabbana. Read More
  • Surprise! Consumer 2.0 In China Wants Unknown Brands

    July 9, 2012  |   Share
    Today, Hong Kong is a city of incomparable individual taste. Mainland China is following the same path. The early adopters are making way for the more confident style-seekers. But what does this mean for brands? Read More
  • In China, Is Brand Image More Important Than Sales?

    May 21, 2012  |   Share
    Every brand wants a pristine image and strong sales. But amidst the complexities of a developing China, can they have both? Read More
  • Is China The Future “France” Of Fashion?

    April 23, 2012  |   Share
    Coco Chanel dared to suggest French women wear trousers during a time of great social, economic and political transformation, not unlike what is happening in China today. Read More

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Events Calendar

SCMP China Conference: United States
December 10
The Luxury Symposium 2020
January 20, 2020 @ 2:00 pm - 6:00 pm
eTail Asia 2020
March 3, 2020 - March 5, 2020
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