Sky Canaves
2020 Trends in Content and Commerce Integration in China
Key trends from 2019 such as short video, e-commerce livestreaming, brand collaborations, and offline experiences show no sign of abating. Read More
Enhancing Brand Presence With Custom Reality Shows in China
Brands may see better outcomes through the customized production of smaller-scale shows that allow a brand to be deeply tied into the purpose of the series. Read More
High Fashion on the Small Screen
This summer’s fashion drama of note is the urban mystery/romance, “Return the World to You,” which has drastically upped the placement of designer labels to 120-plus. Read More
Rimowa Taps Chinese Pianist Yuja Wang for Latest Campaign
Rimowa created three shorts films to celebrate the company’s 120th anniversary, featuring LeBron James, Kim Jones, and Chinese concert pianist Yuja Wang. Read More
