Sage Brennan
Low-Key Looks Catch Eye Of Chinese New Year Shoppers
A survey of Chinese travelers headed abroad for the holiday season finds that most of them won't be looking for logos on their shopping sprees. Read More
5 Predictions For Outbound Chinese Tourists In 2014
See what's in store next year for the world's largest group of outbound travelers. Read More
China’s Stake In Commercial Real Estate A Bellwether For Luxury Brands
Chinese firms are buying up real estate abroad at a rapid pace, and luxury brands need to be aware of where they're doing it, argues columnist Sage Brennan. Read More
Follow The Money: Chinese Real Estate Purchases Surge In The United States
As Chinese buyers continue to scoop up an increasing amount of U.S. luxury real estate, brands must align their strategies with the newfound mobility of this customer segment. Read More
Chinese Tourism: Summer Season Off to a Good Start in Key U.S. Markets
Despite a dramatic reduction in government-related travel, Chinese tourist arrivals in the United States continue to build and to drive luxury spending, says columnist Sage Brennan. Read More
A Critical Question For Luxury Brands: What Do Chinese Tourists Want?
Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers. Read More-
Strategy Note: Chinese Summer Tourism is Crucial for Luxury Brands
Contrary to conventional wisdom, summer––not Chinese New Year or October Golden Week––is the must-win tourism opportunity in global gateway cities. Read More 
Global Brands, Engage Your Global Chinese Customers
Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets. Read More
How Can Brands Use China’s Media Landscape To Their Advantage?
Luxury brands are actively seeking to attract and engage Chinese consumers as they continue to venture abroad for education, investment, business opportunities… and shopping. Read More
Are Luxury Retailers Ready For China’s “Super Golden Week”?
China’s fall holiday season will raise the stakes for American travel, hospitality and retail sectors this year, due to the unusual confluence of two major holidays. Read More
