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Author

Sage Brennan

  • Low-Key Looks Catch Eye Of Chinese New Year Shoppers

    January 13, 2014  |   Share
    A survey of Chinese travelers headed abroad for the holiday season finds that most of them won't be looking for logos on their shopping sprees. Read More
  • 5 Predictions For Outbound Chinese Tourists In 2014

    December 23, 2013  |   Share
    See what's in store next year for the world's largest group of outbound travelers. Read More
  • China’s Stake In Commercial Real Estate A Bellwether For Luxury Brands

    July 16, 2013  |   Share
    Chinese firms are buying up real estate abroad at a rapid pace, and luxury brands need to be aware of where they're doing it, argues columnist Sage Brennan. Read More
  • Follow The Money: Chinese Real Estate Purchases Surge In The United States

    July 8, 2013  |   Share
    As Chinese buyers continue to scoop up an increasing amount of U.S. luxury real estate, brands must align their strategies with the newfound mobility of this customer segment. Read More
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    Chinese Tourism: Summer Season Off to a Good Start in Key U.S. Markets

    May 29, 2013  |   Share
    Despite a dramatic reduction in government-related travel, Chinese tourist arrivals in the United States continue to build and to drive luxury spending, says columnist Sage Brennan. Read More
  • A Critical Question For Luxury Brands: What Do Chinese Tourists Want?

    May 6, 2013  |   Share
    Columnist Sage Brennan outlines several ways in which brands can successfully attract Chinese travelers. Read More
  • placeholder

    Strategy Note: Chinese Summer Tourism is Crucial for Luxury Brands

    April 25, 2013  |   Share
    Contrary to conventional wisdom, summer––not Chinese New Year or October Golden Week––is the must-win tourism opportunity in global gateway cities. Read More
  • Global Brands, Engage Your Global Chinese Customers

    March 13, 2013  |   Share
    Despite the proven purchasing power and attractive spending patterns of traveling Chinese consumers, brands dramatically underinvest in this global customer segment in their home markets. Read More
  • How Can Brands Use China’s Media Landscape To Their Advantage?

    October 18, 2012  |   Share
    Luxury brands are actively seeking to attract and engage Chinese consumers as they continue to venture abroad for education, investment, business opportunities… and shopping. Read More
  • Are Luxury Retailers Ready For China’s “Super Golden Week”?

    September 24, 2012  |   Share
    China’s fall holiday season will raise the stakes for American travel, hospitality and retail sectors this year, due to the unusual confluence of two major holidays. Read More
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