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Author

Sadie Bargeron

  • Content Commerce

    How China’s Shein Conquered Global Social Media

    April 9, 2021  |   Share
    As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
  • Content Commerce

    How Luxury Took Over Memes

    April 2, 2021  |   Share
    The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
  • Content Commerce

    Behind the Boom in Art x Brand Collaborations With Artestar’s David Stark

    March 26, 2021  |   Share
    Jean-Michel Basquiat and Keith Haring may have long since passed away, but they're still playing a leading role in the pop culture zeitgeist of 2021 Read More
  • Content Commerce

    Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?

    March 19, 2021  |   Share
    Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
  • Tech

    Is the NFT Hype Made for Luxury?

    March 8, 2021  |   Share
    Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar.  Read More
  • Fashion

    What Can China Learn From the West About Secondhand Fashion?

    March 2, 2021  |   Share
    China’s demand for luxury goods meant that the potential market for secondhand apparel was largely ignored until recent years, while it boomed in the West. Read More
  • Marketing

    Is Space the Final Frontier for Brand Marketing?

    February 23, 2021  |   Share
    With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
  • Earnings Brief

    Kering’s Earnings Weren’t All Gucci For 2020

    February 17, 2021  |   Share
    While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
  • Fashion

    How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?

    January 26, 2021  |   Share
    In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
  • Tech

    Will the West Catch Up With China’s Social Commerce?

    January 19, 2021  |   Share
    Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
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See the future of marketing with the Jing Daily Content Commerce Edition

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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 04/09/2021

Index LevelDaily Change% Change
322.77+$1.060.33%
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