Sadie Bargeron
How China’s Shein Conquered Global Social Media
As a direct-to-consumer (DTC) retailer of apparel, home goods, and just about everything else, Shein has doubled its sales for eight consecutive years. Read More
How Luxury Took Over Memes
The ability to become a trending topic is the ultimate prize, and meme-worthy fashion is the fastest and easiest way to the top. Read More
Behind the Boom in Art x Brand Collaborations With Artestar’s David Stark
Jean-Michel Basquiat and Keith Haring may have long since passed away, but they're still playing a leading role in the pop culture zeitgeist of 2021 Read More
Should Luxury Follow Bottega Veneta’s Anti-Social Strategy?
Bottega Veneta’s floral-beaded and cord jewelry have sparked strong social media discussion. Read More
Is the NFT Hype Made for Luxury?
Merging the worlds of sneakerheads and crypto art collectors is a match made in hype heaven and a combination that luxury brands should have on their radar. Read More
What Can China Learn From the West About Secondhand Fashion?
China’s demand for luxury goods meant that the potential market for secondhand apparel was largely ignored until recent years, while it boomed in the West. Read More
Is Space the Final Frontier for Brand Marketing?
With its escapist and futuristic appeal that draws universal fascination, outer space can be an ideal tool for brands to provoke awe through advertising. Read More
Kering’s Earnings Weren’t All Gucci For 2020
While Bottega Veneta sparkled, Kering’s other brands suffered losses as the luxury conglomerate endured the ramifications of the COVID-19 pandemic. Read More
How Are Luxury Brands Juggling the Paradox of Exclusivity and Inclusivity?
In a world pushing for greater inclusivity, luxury’s focus is on the stories brands can tell and the experiences they can offer. Read More
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
