Sadie Bargeron
Will the West Catch Up With China’s Social Commerce?
Purchases are predominantly influenced by social media, but the West has yet to pick up the pace of China when it comes to integrating mobile payments. Read More
How Short Video Platforms Are Shaping Gen Z Consumer Behaviors
Short video apps like Douyin and TikTok demonstrate that consumers are ready to engage with personalized advertising and authentic branded content. Read More
