Ruonan Zheng

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

Starting on April 1st, China will reduce VAT (value added tax) for import companies from 16% to 13%, and the cross-border tax will be lowered as well. Read More

Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More

Every month, Burberry is scheduled to drop an item, which begs the question: how much excitement can this sales model consistently generate? Read More

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Bain & Co's latest report predicts that by 2025, the disparity between luxury shopping abroad and in China will even out. Read More

A big trend this year is that more male-centric brands participated in White Day campaigns to persuade female consumers to treat their partners. Read More

We interviewed 3 WeChat users – a fashion blogger, a consumer trend writer, and a tech expert – about how they spend their time on the super-app. Read More

Hermès' record store pop-up traveled to multiple cities worldwide; what’s unique about the Beijing event is how the brand used WeChat to spread the word. Read More

The Austrian crystal producer Swarovski took its new AR store concept to Chengdu, hoping to attract Chinese consumers who make up its biggest market. Read More