Ruonan Zheng
China’s ‘Annie Leibovitz’ Chen Man Gives Secoo a Luxury Makeover
Chen Man, an influential Chinese photographer, cooperated with e-tailer Secoo to launch a lush new brand campaign emphasizing its luxury DNA and Chinese identity. Read More
The Top High-end Travel Apps Used by Affluent Chinese Travelers
Many have sought to diversify their offerings with technology (e.g., WeChat mini-program, VR) innovation and customizable trips. Read More
Shoot for the Stars or the Sun?: Marketing to Chinese vs. Japanese Luxury Consumers
What are the big differences between Japanese and Chinese luxury consumers? Read More
5 Things You Need to Know About Affluent Chinese Travelers
It looks like their travel habits might not differ much from their Western counterparts’ habits. Read More
Keeping up with China’s Affluent Students on a Boston Shopping Trip
We traveled to Boston's local high-end mall Copley to shop with Chinese international students - the micro-influencers that are increasingly on luxury brands’ radar. Read More
Top 7 Chinese Travel Influencers with Style
They’re an artful group whose alluring travel posts on social media offer aspirational value and are highly persuasive to consumers. Read More
What Do ‘Buddha Youth’ Buyers Mean to Luxury Brands?
Researchers and trend watchers have noticed a shift in luxury shopping behaviors and attitude, especially among a younger demographic who may not be quite as willing to splash their cash on high-end products as they once were thought to be. Read More
Dolce & Gabbana Ditches Models, Drafts Chinese Celebs to Walk Milan Runway
Dolce & Gabbana ditched models in favor of Chinese celebrities at its Milan fashion show catwalk yesterday - and the net erupted Read More
Will Chinese Buyers Accept Valextra’s Bold Answer to Logomania?
Valextra, dubbed the “Italian Hermès” by Chinese bloggers, intends to make a splash during Milan Fashion Week by debuting their #NoLogoMyLogo campaign. Read More
How Luxury Brands Court Cultural-Conscious Chinese Consumers
Luxury brands Moynat and Longchamp partnered with Chengdu IFS and Huasheng Media to help them court a new breed of cultural-conscious consumers in China. Read More
