Ruonan Zheng
6 Traits of Chinese Middle-Class Millennial Shoppers
The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More
4 Reasons Why Luxury Rentals Could be a Hit with Chinese Millennials
Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More
Gentle Monster’s New Shanghai Store Long-Form Multimedia Tale on WeChat
A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More
WeChat Readers’ Habits Vary Greatly Among Demographics
The latest report from Quest Mobile shows habits vary significantly among different WeChat user demographics – gender, age, and location. Read More
How Sephora Crafts the High-end Experience In China
Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More
Chinese Whispers: Louis Vuitton, Piaget, Montblanc Lower Prices in China After VAT Drop, And More
Starting on April 1st, China will reduce VAT (value added tax) for import companies from 16% to 13%, and the cross-border tax will be lowered as well. Read More
Retailers and Brands Find New Ways to Increase Chinese Foot Traffic
Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More
Burberry’s Latest Drop Takes a Trip Down Memory Lane
Every month, Burberry is scheduled to drop an item, which begs the question: how much excitement can this sales model consistently generate? Read More
Half of Chinese Luxury Spending To be Domestic by 2025: Bain & Co.
Bain & Co's latest report predicts that by 2025, the disparity between luxury shopping abroad and in China will even out. Read More
