Ruonan Zheng
How Can Brands Boost Immunity Against the COVID-19 Virus
We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More
Ruder Finn & CSG 2020 Forecast Shows Silver Lining in the China Luxury Market
Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More
How Did Chinese Consumers React to Raf Simons Joining Prada
Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More
R3 January List: Celebrity’s Fan Group Join the Defeat Against the Virus
The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More
The Virus Crisis Forces Retailers to Think Omnichannel
The coronavirus has dealt a major blow to luxury mall sales in China, but could this be an opportunity for companies to try new, hi-tech sales solutions? Read More
Consumers Seek Online Retail Therapy Amid Virus Winter
Marketing techniques like organizing WeChat flash sales act as “retail therapy” to many anxious minds looking for distractions and hope. Read More
How are Luxury Brands Communicating with their Chinese Consumers During the Virus Crisis?
How should brands act during a crisis like the coronavirus? Obviously with compassion, but getting correct and timely brand messages across can be tricky. Read More
Moncler Leveled by the Coronavirus Despite Strong 2019 Sales
The coronavirus has hit Moncler hard, but the brand is mitigating its costs in a number of ways until business in China goes back to normal. Read More
Can Vipshop Keep Defying the Odds with its New Offline Stores?
A rising star in discount sales, Vipshop has somehow managed to compete with its bigger competitors. But will opening offline shops help or hurt its cause? Read More
Coronavirus Could Send Hong Kong into a Deeper Recession
Protests and now the coronavirus have continued to segregate mainland China from Hong Kong, forcing brands to rethink their roles in both markets. Read More
