Ruonan Zheng

This new breed of international influencers spend lengthy periods of time in both China and abroad to develop a considerable following of global fans. Read More

The overseas purchasing business is evolving in a different, darker direction, coined "Daigou 2.0". Read More

Is the ‘fast fashion’ strategy effective for luxury brands? Yes, according to the latest information provided by Moncler, and experts seem to agree. Read More

Luxury brands have experimented with mini-programs hoping to insert themselves into the daily lives of consumers, but what’s the next step? Read More

In an exclusive Q&A with Jing Daily, Secoo's new international CEO Federica Marchionni spoke about her take on the Chinese market. Read More

The British travel agency New Chapters offers affluent Chinese tourists cultural experiences combined with educational lessons. Read More

From an omni-channel experience to experimenting with Artificial Intelligence, luxury powerhouse LV is upping its digital strategies. Read More

An entire fake Supreme store opened in the city of Shenzhen, China, this week. Here is what Chinese consumers and legal experts think of it. Read More

Here is how German luxury brand MCM created a hyper-targeted WeChat pop-up campaign that has a long-lasting impact with Chinese consumers. Read More

Following the luxury powerhouse Louis Vuitton's recent price cut, the brand has extended its e-commerce capabilities to cater to all major cities. Read More