Ruonan Zheng
Should Brands Follow Net-A-Porter’s Animal Crossing Lead?
The luxury fashion e-commerce company, Net-A-Porter, has become the first company to monetize the popular VR game Animal Crossing in China. Read More
Luxury Brands Digital Marketing That Worked in China During the COVID-19 Crisis
COVID-19 demands new forms of consumer engagement, so we took a look at what digital marketing campaigns have worked for international brands in China. Read More
The R3 February List: The Rise of the Chinese Celebrities Fighting COVID-19
Despite some initial controversy, the top-ranked celebrity Han Hong built a positive public image with her charity foundation by acting quickly in response to COVID-19. Read More
Louis Vuitton’s Debut Livestream on Little Red Book
Louis Vuitton just completed its first livestream on China's popular social site Little Red Book. How did it do? Jing Daily breaks it down for you. Read More
Can “Revenge Spending” Save Luxury in China?
“Revenge spending” is a phenomenon that luxury brands are hoping to benefit from in China, but what should they really expect from post-COVID-19 consumers? Read More
Shaway Yeh: Imagining Sustainability in the “New Normal”
Shayway Yeh has been shaping the media landscape in China for decades. Now, she has turned her attention to sustainable fashion and is making her mark. Read More
Prada Sees Double Digit Growth in APAC, Excluding Hong Kong
Prada reports that Hong Kong negatively affected overall APAC growth for 2019, but mainland China remained strong. Read More
From Consumers to Creators, a Manifesto of a Young Chinese Shopper Today
As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More
The Chinese Cities That Are Recovering Fast
Since the outbreak of COVID-19 in China, many Chinese cities are beginning to stabilize and commerce is slowly starting to return. Read More
Chanel’s International Women’s Day Ad Flop
On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More
