Ruonan Zheng

The latest report from creative agency Ogilvy China, "Making Luxury Brands Matter," gets into the collective mind of the millennial demographic. Read More

Luxury rental appeals to the Chinese millennials who are experience-seeking, environmentally-friendly, self-fulfilled, and tend to be in debt. Read More

A disruptor in the retail space, Korean sunglasses company Gentle Monster announced the opening of their Shanghai store via WeChat last week. Read More

The latest report from Quest Mobile shows habits vary significantly among different WeChat user demographics – gender, age, and location. Read More

Sephora positions itself as the top multi-brand beauty retailer in China, we spoke with Sephora Asian president Benjamin Vuchotand to learn how they do it. Read More

Starting on April 1st, China will reduce VAT (value added tax) for import companies from 16% to 13%, and the cross-border tax will be lowered as well. Read More

Here is how Lancôme, Tissot, and King Power have utilized WeChat Moments ads to capture the attention of Chinese travelers before they even depart China. Read More

Every month, Burberry is scheduled to drop an item, which begs the question: how much excitement can this sales model consistently generate? Read More

Read More Splio-20032019-WeChat binding webinar Read More

Bain & Co's latest report predicts that by 2025, the disparity between luxury shopping abroad and in China will even out. Read More