Ruonan Zheng

US affordable luxury brands are facing numerous challenges in China beyond the trade war. What can they do to deal with advancing consumer demands? Read More

With half of China’s spend originating from non-first tier cities, brands need to pay attention to the opportunities offered by these lower-tier cities. Read More

Adidas announced Chinese actress Liu Yifei to be its womenswear ambassador, who has publicly shown her support to the HK police, thus angering protesters. Read More

Roger Vivier is betting on the 19-year-old star Ouyang Nana to attract more young consumers and rejuvenate its brand image in China. Read More

Luxury brands continued to experiment with WeChat Mini Programs in 2019, from AR participation to membership programs, we outline the year’s best efforts. Read More

Chinese media confirmed that the Editor-in-Chief and CEO of Elle China, Xiao Xie, will step down after a 14-year career with Elle. Read More

Yang has differentiated herself from other popular actresses like Yang Mi and Angelababy, whose commercial success in fashion overshadowed their acting career. Read More

Four years and three designers later, Lanvin, the 130-year-old French fashion brand, has finally returned with new blood. Read More

While traditional media advertising spending is declining overall, Chanel increased their print spending in October 143% month-on-month. Read More

We spoke to sneakerheads, artists, and collectors about streetwear going mainstream in China at this year’s Innersect streetwear event. Read More