Ruonan Zheng

A new report published by Tencent and research agency Kueclub offered five insights into WeChat mini-program marketing in 2019. Read More

Selfridges & Co. created a winning digital campaign, with a lifestyle-driven focus that resonated with the younger Chinese audiences. Read More

The mash-up was an overwhelming success. All five lipstick styles sold out across all sales channels within 24 hours of the launch. Read More

For our first CEO breakfast series in New York, we spoke to Daniel Langer, CEO of the digital transformation agency Équité, to discuss how brands can survive during uncertain economic and political times. Read More

Strict new regulations from China’s Food and Drug Administration stated that identifying a beauty product as having ‘medicinal benefits’ is now illegal. Read More

The Peppa Pig market, with 800 global licenses, is so lucrative it has spurred counterfeiters in China, some that entwine the pig with brand logos from Dior and Supreme. Read More

A new report from global strategy consulting firm OC&C on Gen-Z pointed out how China’s Gen-Z differs from its peers in other parts of the world. Read More

Many luxury brands are channeling this year’s charming zodiac character (the pig) to create a wealth of different motifs, hoping to bring lots of Chinese holiday spirit to consumers. Read More

The sale didn’t seem to excite Chinese consumers, many of whom still find it necessary to remind the public about the discrimination episode last April. Read More

A new report from a Chinese research agency questions whether the millennial market in China is a sustainable revenue source for luxury brands. Read More