Ruonan Zheng

“Revenge spending” is a phenomenon that luxury brands are hoping to benefit from in China, but what should they really expect from post-COVID-19 consumers? Read More

Shayway Yeh has been shaping the media landscape in China for decades. Now, she has turned her attention to sustainable fashion and is making her mark. Read More

Prada reports that Hong Kong negatively affected overall APAC growth for 2019, but mainland China remained strong. Read More

As a conscious millennial consumer, Sophia Jin is one of China’s new generation whose education and career ambitions are shaping the luxury industry. Read More

Since the outbreak of COVID-19 in China, many Chinese cities are beginning to stabilize and commerce is slowly starting to return. Read More

On International Women’s Day, a Chanel perfume ad was called out by Chinese netizens for its “poor copywriting,” even stating that it was “misogynistic.” Read More

We gathered report insights from Boston Consulting Group (BCG), McKinsey & Company, and Kantar China to give an overview of strategic alignment. Read More

Despite the overall dampened consumer confidence shared among mainland and Hong Kong respondents, online channel and lower-tier cities show great potential. Read More

Fashion insiders and netizens reacted positively. However, this doesn’t diminish the barrier that lays ahead for Prada, especially in China. Read More

The defeat against the coronavirus calls for community and unity. Celebrity's fan groups stepped it up to provide timely donations out of a greater purpose. Read More