Ruonan Zheng
Nielsen China: 80 Percent Impulsive Shopping Comes from Social Commerce
On social commerce in China, friends, family, and influencers have taken the place of trusted in-store sales associates to help customers weed out advertising noise. Read More
Bain & Co: The Next Growth Engine for Luxury? Gen Z
Chinese Gen Z shoppers are proud and empowered impulse buyers, and are a major part of the global youth delivering 130 percent of future market growth. Read More
3 Creative Heartfelt Father’s Day Campaigns
With Father’s Day coming this Sunday, June 16, many brands posted their very own gift guide on WeChat. Here is how Hugo Boss, Canali, Berluti celebrated it. Read More
Prada Bends to Idol Culture While Expanding in China
In China, celebrity endorsement can make or break a brand, and now Prada is finally stepping into the country’s influencer market. Read More
Here’s How Burberry, MCM, Montblanc Celebrated Children’s Day in China
Children’s Day may be less known in the West, but it's a popular one in China. Read below to find out how Burberry, MCM, and Montblanc celebrated the holiday. Read More
Confessions About ‘Oriental Style’ Luxury Brands Can Learn From
On May 29, many gathered at the upscale shopping mall Chengdu IFS to attend the T mag International Style Conference and discuss what is 'oriental style.' Read More
One Question, Three Answers: Are Chinese Millennials Willing to Pay More for Sustainable Goods?
In our latest column, we pose a hot button question to executives, researchers, and consumers to demystify one aspect of the business of luxury in China. Read More
After Landing Louis Vuitton, Can Little Red Book Attract More Big Luxury Brands?
Louis Vuitton debuted on Little Red Book earlier this month, becoming the first luxury brand to launch a page on this popular social shopping platform. Read More
The Hidden Power of WeChat Social CRM: What You Need To Know
Shanghai-based digital agency 31Ten recently published a report offering brands a hands-on guide on to how best navigate WeChat sCRM. Read More
In the Name of Love: How These 6 Luxury Brands Capture Consumers’ Hearts in 520 Holiday
In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More
