Ruonan Zheng
Luxury Brands’ Secret Weapon In China? Social Listening
Jing Daily spoke with luxury brands and agencies about how they’ve utilized social listening to make advanced moves in an unpredictable China market. Read MoreCould Beijing’s Jump in COVID-19 Cases Set Roadblocks to Luxury Recovery?
On June 15, Beijing reported 36 new cases, reaching the highest number of daily infections in two months. Could it set back the retail recovery in China? Read MoreChinese Textile Conglomerate Shandong Ruyi Faces a Bleak Future
The Shandong Ruyi Technology Group, famous for snapping up international brands, has met frequent roadblocks in its way to become the “LVMH in China.” Read MoreShould Luxury Brands be Worried About Revenge Saving?
What impact will revenge saving — now a buzz word in Chinese media — have on the greater luxury industry? Should luxury brands be worried about it? Read MoreAlibaba Attempts to Replicate Taobao Model Overseas
Alibaba is empowering 100,000 influencers to sell via the B2C marketplace platform AliExpress Connect. Could it replicate Taobao’s model in the West? Read MoreCan Phillips’ Online Auction Spark a New Model of Luxury Sales?
To cater to the new Chinese cultural consumers, auction houses are entering the premium luxury resale space. Will this become the new norm? Read MoreWhat is the Future of Fashion Publishing in China?
While radical changes came to the publishing industry even before COVID-19, print media still hasn't died in China — it’s simply serving a different market. Read MoreCan Burberry Weather the COVID-19 Storm by Discounting?
Burberry saw an early recovery thanks to China and South Korea. However, their current growth remains questionable as the brand deploys steep discounts. Read MoreOverseas Obstacles For Chinese Companies in a Post-COVID-19 World
The latest research from the global firm Brunswick is shedding light on obstacles that could lay ahead for Chinese companies wanting to expand overseas. Read MoreWhat Is The Millennial Post-COVID-19 Consumer Sentiment?
Post-COVID-19, luxury brands are looking to China’s wealthy millennial middle class consumers to become the driving force behind consumption by 2025. Read More