Ruonan Zheng

The “brand partner platform” is a small step for Little Red Book, but a big step toward regulating the exploding influencer economy. Read More

Online shopping may be changing the physical retail landscape, but one part of the industry seems to remain resilient – outlet malls. Read More

As China’s booming short video services are starting to take user attention away from WeChat, “WeChat Story” is Tencent's latest attempt at keeping users in the fold, but will it become as successful as Instagram Stories? Read More

As the Chinese e-commerce law took effect on January 1st, Daigou are getting very creative to continue their work in a more restrictive environment. Read More

Here are seven Internet buzzwords that can help you to navigate that country’s massive and ever-evolving youth consumption culture. Read More

As luxury brands continue and update their WeChat strategies in the new year, how can they ensure their advertising budgets are used effectively? We interviewed several experts to find out. Read More

What if the thousands of fans of these luxury labels could all become virtual influencers for them? Thanks to a hugely popular new 3D avatar app called Zepeto, that kind of consumer engagement is no longer simply a fantasy. Read More

We noticed a lot of luxury brands have been thinking out of the box this year to discover the diverse functions within the WeChat ecosystem. Read More

We interviewed various CEOs from luxury brands as well as local and international e-commerce companies to learn how they adapted amid uncertainties in 2018. Read More

While many brands and e-tailers are feeling the pinch from the Chinese economic slowdown. A new report finds a silver lining in China's smaller cities. Read More