Ruonan Zheng

Using scientific methodologies, Kantar China created a new approach for brands to measure their increasing spending on influencers. Read More

Like EPO fashion group, many brands are taking a wait-and-see approach until the end of the year to renegotiate retail spaces or close down in Hong Kong. Read More

U.S. beauty group Estée Lauder snapped up two top celebrities on the list, beating last year’s Singles Day sales in the first 25 minuets of the holiday. Read More

Buying fake fans to inflate social media engagement numbers is a common practice, but discussions on whether it is ethical resurfaced once again this week. Read More

At this year's Shanghai Fashion Week, the luxury group Kering hosted the very first sustainability conference "K Generation Talk & Award Ceremony in China." Read More

An investor rights law firm filed a lawsuit against Ruhnn Holding Limited, the Chinese influencer agency that went public on the NYSE in March of this year. Read More

Brands are walking a tightrope in China now as the political unrest in Hong Kong has become a touchy subject, and it all boils down to cultural differences. Read More

The weakened Yuan, economic slowdown, and a heightened level of patriotism were just a few of the factors forming this year’s consumption trends. Read More

GQ Lab, the sponsored content engine of GQ China, is a success story of how traditional fashion publication can thrive in today’s digital media world. Read More

Fan Bingbing was spotted to appear as Louis Vuitton’s brand spokesperson in the Instagram and Weibo post, but the post was quickly taken down. Read More