Ruonan Zheng

Advertising spent on Mini Program is projected to reach about $22 billion by 2022, according to Aladdin, a leading WeChat Mini Program analytics tool. Read More

This year, we’ve noticed brands offering a diverse range of items and they’ve also linked to e-commerce mobile sits for a speedy checkout. Read More

Cruise show has evolved into a competitive sport for fashion brands to present over-the-top experiences, commercially-accessible pieces in exotic locations. Read More

Tencent opened up livestreaming on WeChat in early March, and has seen impressive sales results, we discuss the pros and cons for luxury brands to enter. Read More

According to the report, the top reason for implementing sustainability targets in business today is driven by the desire to grow revenue. Read More

As International Labor Day this year turns a four-day holiday, here is how luxury retailers like K11, DFS, and Galeries Lafayette attract Chinese travelers. Read More

Who would have thought that Amazon would be an incubator for Chinese companies? This past winter, an Amazon winter jacket took US fashionistas by storm. Read More

WeChat Mini Programs are becoming the gold standard for luxury brands' event in China. Here is how you can use WeChat before, during, and after the event. Read More

Among all luxury brands with a WeChat presence, Lancôme, Cartier, and Van Cleef’s WeChat Moments ads were top rated in the Q1 2019 ranking. Read More

Should luxury brands jump on this opportunity? And how can they use it to sell effectively? Here we summarize the key points of Azoya’s latest report. Read More