Ruonan Zheng

On July 19, Hermès debuted a WeChat Mini Program, driving visitors to an in-person workshop in Xiamen to learn about their craftsmanship. Read More

Starting from September 3, Fenty Beauty will officially land in Hong Kong and Macau, without compromising its commitment to cruelty-free products. Read More

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More

Here are key takeaways from Jing Daily x PARKLU Workshop "Influencing Chinese Consumers With Little Red Book KOL" on July 10. Read More

The cosmetics line under the Italian house Armani, in partnership with L’Oreal, was the first luxury brand to debut an AR Mini Program on WeChat. Read More

Two winning weapons of Fenty — star power and its message of diversity — have appeared to gain little traction in China’s vast mainland beauty market. Read More

Sephora connects its 200+ stores with their website, app, Tmall, JD, and WeChat Mini Program to create a seamless beauty experience in China. Read More

Collaborated directly with WeChat for a month, Fendi's latest Mini Program the very first WeChat game in the luxury industry. Read More

The luxury powerhouse Louis Vuitton has built up strategic WeChat Mini Programs to interact with the local consumers on a one-on-one basis. Read More

Weibo’s latest luxury industry white paper on hottest-selling items, categories, and brands in 2018 among Chinese post-80s, -90s, and -00s consumers. Read More