Ruonan Zheng
Are Sales Associates The New Luxury KOLs Post-COVID-19?
By connecting with sales associates on WeChat, consumers are getting exposure to a new form of effective advertising during the COVID-19 outbreak. Read More
Will Chinese Outlet Malls Work For Luxury Brands in the Post COVID-19 Era?
Whether it’s by adding CRM systems or diversifying product and consumer profiles, outlet malls can still play a role for middle-class Chinese consumers. Read More
How To Build An ‘IT’ bag in China With Mr. Bags
Mr. Bags created a new content style in China by analyzing the price, collection value, and style of luxury bags while providing practical tips to millions. Read More
Chinese Female Leaders Gain Seats At Global Fashion Tables
Global corporations must be able to adapt to rapidly-changing consumer demands. In China, that will take the expertise of the country’s female leaders. Read More
Burberry’s China Sales Grow Above Pre-COVID Levels In Q1
Burberry has been launching product-focused digital initiatives in recovering markets like China and Korea, and it’s seen some early positive results. Read More
Luxury Market Recoveries: South Korea Versus China
China and South Korea are the two countries that have recovered from COVID-19 the fastest, but their luxury market rebounds look quite different. Read More
How Moncler Found the Perfect Recipe for China’s Post-COVID-19 Market
Moncler created a series of online and offline events as a way to maximize exposure for a new product drop, and they garnered impressive results. Read More
Will Daigou Help Brands Survive COVID-19?
Brands have avoided working directly with daigou for a long time due to legitimate long-term concerns, but will pressures from COVID-19 change their minds? Read More
Brand Value Is More Important Than Ever In The Post COVID-19 Era
For the first time, over 17 Chinese brands made it on the latest BrandZ Top 100 brand list, demonstrating the growing strength of Chinese homegrown brands. Read More
Will China’s Shopping Festivals Save The Luxury Market?
To offset COVID-19 losses, brands joined China’s three-week shopping holiday, 618, including many luxury brands that have long shied away from discounts. Read More
