Ruonan Zheng and Zhao Yuan, Author at Jing Daily

Case Study
How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs
October 16, 2017 | Share
By analyzing Longchamp, Dior, and Michael Kors's WeChat mini programs, we gave suggestions on what luxury brands should consider before opening one. Read More

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Index Level	Daily Change	% Change
323.23	-$0.41	-0.13%

LVMH	Kering	Richemont
+$0.19	-$1.03	-$0.02

Givenchy’s New China Ambassadors Have Work to Do

Owner Of C-Beauty ‘Unicorn’ Perfect Diary Acquires Eve Lom

Milan Is In The Mood For Fashion

What Can China Learn From the West About Secondhand Fashion?

When China’s Luxury Market Sputters, Brands Must Diversify

Is Hohhot Luxury’s Next Hotspot?

Retail Hacks Luxury Stores Must Know For 2021

Why Conscientious Consumption Will (Eventually) Drive Sales In China

6 Brand Collaborations China Loved In February

3 Reasons ‘Purpose’ Is Today’s Hot New Marketing Trend

Why Isn’t Gucci’s Near-Flawless Content-Commerce Strategy More Successful?

Is Space the Final Frontier for Brand Marketing?

Is China Ready for Farfetch’s Tmall Launch?

3 Chinese Social Apps To Bet On in 2021

How One Brand Conquered China’s Booming Luxury Appliance Market

As China’s CNY Spending Habits Change, Alibaba Adapts

Ruonan Zheng and Zhao Yuan

How These 3 Luxury Brands Made Distinct Use of WeChat Mini Programs