Rebecca Brown
This Week In Digital Luxury Marketing: Mother’s Day Edition
A roundup of new and ongoing digital campaigns in China with a Mother’s Day focus through May 9, 2013, featuring Coach, Ritz-Carlton, Guerlain, Sephora, and Chow Tai Fook. Read MoreBeijing’s Vintage Bike Run: London Tweed With A Chinese Twist
Last weekend, fashion-forward Beijing locals and expats turned out for the city’s inaugural Vintage Bike Run, an event inspired by the London Tweed Run that was far more about style… Read MoreEmporio Armani Banks On Watches And Jewelry Rebound In China
Following the grand opening of its first Hong Kong flagship exclusively for watches and jewelry in February, Giorgio Armani diffusion line Emporio Armani is setting its eyes on the Mainland. Read MoreBrand To Watch: Daydream Nation
Daydream Nation's whimsical designs and vibrant use of pastels all serve the creative purpose of illustrating a story. Read MoreLuxury Retailer Lane Crawford Aims At Second-Tier China
Originally announced in 2011, the China expansion efforts of Hong Kong-based luxury department store Lane Crawford are set to gain pace with the opening of two new stores in Shanghai… Read MoreApple Finds Itself In Beijing’s Crosshairs
For much of March, the Chinese government has been on the offensive against the tech giant, accusing Apple of discriminatory after-sales and warranty policies in China. Read MoreChina’s Luxury Market All About “Stealth Wealth” In 2013
Owing to changing tastes and a broader lessening of conspicuous consumption, Chinese buyers are becoming more selective, a trend that is boosting some brands while causing migraines for others. Read More