Qin Qian

Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More

As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More

Range Rover is selling its latest model, Velar, at its Tmall flagship store, but is it just a marketing ploy or will this be a valid model for carmakers? Read More

The accessibility of online credit to young Chinese shoppers has resulted in an uptick in problem debt that luxury brands entering the e-commerce game should be aware of. Read More

Swiss jewelry brand Chopard is opening a flagship store on JD.com, but the move is more meaningful for JD, which is eyeing the online luxury retail market. Read More

Unveiling the 'IP Express' project, Alibaba promises to give brands a 'highway' for IP claims; but with the burden still on brands to do the work, is the move meaningless? Read More

While China has been a primary driving force for large luxury conglomerates, it is a tough market for smaller companies, like Vivienne Tam, to navigate. Read More

Cha Ling, a high-end skincare brand owned by LVMH and inspired by a rare Chinese tea, finally launched in China with a store in Shanghai. Read More

The key to La Mer's success may have something to do with its understanding of the difference between the online and offline experience. Read More

When the luxurious Shanghai Plaza 66 Mall (a benchmark of China luxury retail sales) posted 29 percent growth in luxury consumption, it boded well for luxury companies in the China market. Read More