Qin Qian
Don’t Believe the Hype: Why WeChat Is Not a Cure-All for Luxury Brands
Ogilvy & Mather's Jeremy Webb, who spoke at the China Chat Conference in Shanghai, explains why WeChat shouldn't be a brand's sole marketing tool. Read More
China’s Luxury Car Market Shake-Up: Second-Tier Brands Are Gaining Ground
As China is on track to become the largest luxury car market in the world, the fight to capture the growth opportunities is already getting brutal. Read More
Is Range Rover’s Tmall Sale of Its New Car Model Just a Marketing Ploy?
Range Rover is selling its latest model, Velar, at its Tmall flagship store, but is it just a marketing ploy or will this be a valid model for carmakers? Read More
As Luxury Brands Connect With China’s Young, the Dangers of Debt Loom Large
The accessibility of online credit to young Chinese shoppers has resulted in an uptick in problem debt that luxury brands entering the e-commerce game should be aware of. Read More
Chopard to Open Flagship Store on JD.com
Swiss jewelry brand Chopard is opening a flagship store on JD.com, but the move is more meaningful for JD, which is eyeing the online luxury retail market. Read More
Does Alibaba’s New Platform to Fast-Track IP Claims Have Any Teeth?
Unveiling the 'IP Express' project, Alibaba promises to give brands a 'highway' for IP claims; but with the burden still on brands to do the work, is the move meaningless? Read More
Acquiring Major Stake in Vivienne Tam, Chinese Brand Ellassay Aims for Global Influence
While China has been a primary driving force for large luxury conglomerates, it is a tough market for smaller companies, like Vivienne Tam, to navigate. Read More
LVMH-Owned Sino-French Beauty Brand Opens First Store in Mainland China
Cha Ling, a high-end skincare brand owned by LVMH and inspired by a rare Chinese tea, finally launched in China with a store in Shanghai. Read More
Why La Mer Is a Hit With Young Online Shoppers in China
The key to La Mer's success may have something to do with its understanding of the difference between the online and offline experience. Read More
Why This Shanghai Mall’s Impressive Growth Bodes Well for Luxury Brands in China
When the luxurious Shanghai Plaza 66 Mall (a benchmark of China luxury retail sales) posted 29 percent growth in luxury consumption, it boded well for luxury companies in the China market. Read More
