Preeti Kumar

Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More

Foreign luxury brands played a large part filling the cultural vacuum left in China after Mao. In India, it’s domestic designers who are gathering fabulous riches. Read More

Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More