Preeti Kumar
A Tale of Two Millennials: India and China
Despite their similarities, India and China’s millennials have evolved in markedly different ways, and there are key differences between the two markets. Read More
Chinese and Indian Consumers Want Different Things From Luxury
Foreign luxury brands played a large part filling the cultural vacuum left in China after Mao. In India, it’s domestic designers who are gathering fabulous riches. Read More
KOL Marketing in China: Why It Works and How To Do It Right
Here is what luxury brands need to know about doing KOL marketing in China, including why it works and how to do it right. Read More
