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Beauty Marketing Trends in 2020 That Will Boost Your KOL Game
6 beauty trends, including cultural collaborations, product launches around trending topics, fresh faces, creative new retail, and more. Read More5 Out-of-the-Box Influencer Marketing Campaigns in China
Here, 5 brands that have created out-of-the-box viral campaigns that incorporate product seeding, offline experiences, and engaging micro-tier influencers. Read MoreSelling Pretty: The Dark Side of Chinese Internet Stardom
Unlike their Western counterparts, many internet stars in China feel that being conventionally beautiful is a prerequisite for success. Read More