Pablo Mauron
How Luxury Fashion Brands in China Use WeChat in 2017
Digital Luxury Group analysed the activities of 25 luxury fashion brands that use WeChat to uncover what the roadmap for future development looks like. Read MoreFrom Live-Streaming to VR, Brands Capture Attention of China’s Digital Fashionistas
Digital advancements such as VR and live-streaming are helping looks from the runways of Paris and Milan Fashion Weeks straight to the hands of Chinese consumers. Read MoreWhat Luxury Retailers Can Expect From China’s Golden Week in 4 Key Charts
As Golden Week kicks off, Chinese travelers have been most interested in talking about visiting South Korea and shopping for Louis Vuitton on social media. Read More