Olivier Verot
How Alexander Wang’s H&M Collaboration Became A Viral Sensation In China
Months of social media buildup sparked Chinese fashionistas' avid interest in the fast fashion retailer and American designer's special-edition collection. Read More
The Scent Of Opportunity: How China’s Fragrance Market Can Reach Its Potential
Although high-end perfume has remained relatively novel in China, the market holds big potential for brands that make efforts to educate consumers. Read More
3 Chinese Review Sites That Can Make Or Break Luxury Brands
Keeping a good image on online review sites is a must for any brand working to manage its e-reputation. Read More
7 Must-Have Digital Tools To Promote Luxury In China
From Baidu to KOLs, there are several digital basics luxury brands need to master in order to reach their potential with Chinese consumers. Read More
