Nick Cakebread
Chinese Women and the Luxury Market: Moving Into The Driver’s Seat
Columnist Nick Cakebread discusses the ways in which female Chinese shoppers are having a dramatic impact on China's luxury market. Read More
Think China’s Luxury Consumers Are All The Same? Think Again.
China's oft-mentioned "luxury market" actually consists of two very distinct groups, argues columnist Nick Cakebread. Read More
Five Things You Need To Know About Luxury Marketing
For the unfamiliar, marketing luxury brands comes with its own subtleties. Here are five things to think about when developing a successful strategy for a luxury brand. Read More
