Naomi Wu
FERRAGAMO Renamed and Renewed: First Results Of The Brand Rejuvenation Strategy Have Emerged
The storied Italian label has debuted a new name and logo. The strategy is to reach Gen Z and millennials — spearheaded by rising star Maximilian Davis. Read More
Urban Revivo Is China’s Best Kept Secret
While Chinese brands venturing overseas is nothing new, few manage to crack the market. What makes Guangzhou’s Urban Revivo so special? Read More
Where Does China’s Continued Ban on ‘Sissy’ Men Leave Luxury?
As China clamps down on sissy men, Jing Daily assesses the implications for luxury brands if they can’t rely on their effeminate-looking ambassadors. Read More
Has Luxury Missed China’s Glamping Craze?
Two years have passed since 2020’s “Year of Camping” but tents and glamping are still trending. Is it too late for brands to tap the momentum? Read More
Bulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read More
Is Athletic Retailer Baleaf China’s Rival to Lululemon?
Dubbed the affordable version of Lululemon, Baleaf is a best-seller in Amazon’s Yoga category. But can the Chinese brand take the lead in DTC athlesiure? Read More
Has the Rule of Brand Naming Changed in China?
As “Made in China” becomes ever more desirable, global brands need to prioritize styling their names in the Chinese language. Read More
Chinese Swimwear Brand Cupshe Makes Waves in the US
An outbound company from China has become one of the most popular swimwear brands in the US. What’s the secret to their success? Read More
Inside ICICLE’s Strategy for Global Expansion
With ICICLE’s second store in Paris, the ICCF Group’s global expansion continues to gain pace. Here, Jing Daily analyzes its international goals. Read More
Luxury Brands Wake Up to the Booming Chinese Coffee Market
As China’s coffee shop market becomes increasingly competitive and sophisticated, how are luxury brands leveraging this opportunity? Read More
