Marc Bain
The Unique Challenges of Selling Fashion in China
Connecting with Chinese shoppers often requires a very different set of tools than US and European companies use at home. Read More
The World’s Biggest Shopping Festival Shows The Chinese Shopper Still Loves America
The Chinese passion for American brands carries particular significance this year. Brands such as Apple, Nike, Adidas and Estée Lauder sold well. Read More
Alibaba’s Tmall is Becoming Luxury Fashion’s Online Gateway to China
How the fashion industry, which once eyed Alibaba with suspicion, is now flocking to it in order to reach China’s luxury-hungry shoppers. Read More
