Lisa Nan
2022’s Top 6 Chinese KOLs You Need To Know
Rising KOLs are reshaping China’s lucrative consumer market. Who should be on your radar if you want to reach new audiences and spur revenue for your brand? Read More
After Eileen Gu, IWC Partners With Faction Skis To Ride China Winter Sports Hype
Swiss watch brand IWC and Faction Skis released 55 pairs of luxury skis. Will jumping on the winter sports trend work out for the watchmaker? Read More
After A Lukewarm Singles’ Day In China, Is Double 12 Disappearing?
China’s shopping festival "Double 12" — built on the success of Double 11 — is now being neglected by both merchants and consumers. Why did it happen? Read More
What China’s Cross-Platform Livestreaming Freedom Means For Luxury
Top anchors can now freely move between China’s live e-commerce platforms. How will the groundbreaking move benefit brands? Read More
Xiaomi Partners With Daniel Arsham And Samsung With Margiela. Why Are Phone Brands Joining The Collaboration Craze?
Mobile smartphone companies are partnering up with luxury brands and artists to release ever more attractive offerings for China’s youth. Who does it best? Read More
Big Tech Has Seen The Potential Of China’s Web Novels And Short Dramas. When Will Luxury Follow Suit?
ByteDance, Baidu, Kuaishou, and Xiaomi are venturing into web novels and short dramas to realize a new monetization model. Brands should take a leaf out of their book. Read More
China’s Puffer Jacket Obsession: Not Just Moncler and Canada Goose, Homegrown Brands Are Taking Off
Domestic Chinese and international puffer jacket brands are battling for market share in the mainland. We take a look at which ones are emerging victorious. Read More
Istituto Marangoni Shanghai Graduates Dare To Imagine The Future Of Fashion
What does the future of fashion look like? This year’s Istituto Marangoni Shanghai’s annual graduates’ show, “Zeta,” presents one possible answer. Read More
Anna Yang, The Designer Injecting Futurism Into Milan Fashion Week
From creating the first AI-powered capsule collection to releasing dynamic NFTs, fashion label Annakiki has been future-facing since its inception in 2012. Read More
‘Crazy Little Brother Yang’ Is Douyin’s First-Ever Livestreamer With 100 Million Fans
‘Crazy Little Brother Yang’ is Douyin’s first-ever livestreamer to reach over 100 million followers. Could he be the next Li Jiaqi? Read More
