Lisa Nan
Alexander Wang’s Campaign Featuring ‘Auntie Model’ Goes Viral
Alexander Wang’s latest campaign featuring a Taobao commercial model has went viral. However, can luxury players replicate the successful strategy? Read More
China’s Internet Crackdown Targets Tencent and ByteDance’s Algorithms
China's top cyberspace regulator has pioneered a regulation to investigate and rectify algorithm security issues of tech giants. Read More
Can the ‘Lipstick King’ Help Tencent Huiju Luxury Reach an Audience?
Tencent Huiju Luxury has joined hands with top livestreamer Austin Li. But will it help the fledgling e-commerce platform? Read More
China’s One Trillion Yuan Sleeping Economy
With China’s sleeping economy expected to exceed one trillion yuan by 2030, wellness looks set to become a vital aspect of the luxury sector. Read More
Influencer Accused of Dressing Inappropriately Sparks Online Debate
A post in which a mother accused a Chinese influencer of being a bad influence on children has gone viral online. What can brands take away from this? Read More
Over 2,000 Niche Brands Hit One Million RMB Sales on Tmall Global
In the past year, more than 2,000 SMEs achieved annual sales of over 1 million yuan on Tmall Global thanks to China’s booming cross-border e-commerce. Read More
How Do Italian Luxury Retailers Connect with China in 2022?
Italy’s cultural and artistic heritage has made the country one of the world’s most popular tourist destinations, attracting millions of visitors every year. Whether it’s touring the country’s historic jewels… Read More
P&G Missteps in China With ‘Smelly Feet’ Blunder
P&G’s post “Women's feet are five times more smelly than men's?” has received a barrage of negative comments. How can P&G placate angry netizens? Read More
Decoding Colette’s NFT Drop For Luxury Retail in China
Luxury concept store Colette partnered with Craig Redman’s NFT project Dour Darcels to release an NFT collection. Is this the next frontier for retailers? Read More
Deng Lun, Face of Bulgari and Roger Vivier, Fined $16.6 Million for Tax Evasion
On March 15, Deng Lun, brand ambassador of Roger Vivier and Bulgari, was fined $16.6 million for tax evasion. How should Maisons respond to the PR crisis? Read More
