Lisa Nan
Meet Tmall’s 8 Types of Chinese Shopper
Tmall has categorized labels for eight types of young local shoppers. Will these recommendation lists boost the appeal of niche brands? Read More
What the ‘Sisters Who Make Waves’ Sensation Says About Chinese Shoppers
The third season of the variety show, "Sisters Who Make Waves," is taking China’s internet by storm. How can luxury brands ride on its popularity? Read More
JNBY Childrenswear Line Caught in Controversy Again
Chinese fashion group JNBY is in hot water for producing disturbing kidswear designs for a second time. Will it ever learn its lesson? Read More
British Label A-COLD-WALL* Launches First-Ever Store in China
A-COLD-WALL* is opening its first store in China in Beijing's Taikoo Li mall. Will the move help the streetwear brand capture the domestic market? Read More
The Rise and Rise of the Niche Jewelry Market
China’s jewelry market has been growing at a lightning pace over the past few years. According to the CBNdata, in 2021 the domestic consumption of accessories had reached more than… Read More
First Chopard, Now Audi. Why Brands Can’t Get IP Right in China
Audi’s recent commercial campaign was called out for being word-for-word plagiarism of a Douyin blogger. Can the luxury carmaker restore its reputation in China? Read More
Beauty Giant Estée Lauder Plays the Long Game
A temporary dip in China sales is not alarming Estée Lauder. Rather, the US beauty conglomerate is largely confident in investing in the market. Read More
Gen Z Tufting Craze Builds Momentum
The niche “tufting” trend has become one of China’s most popular indoor activities. But will the sensation stand the test of time or quickly fade out? Read More
Michael Kors x Ellesse Pop-Up Lands in Wuhan and Shenzhen
Amid the lockdowns, Michale Kors has managed to be present in China via a series of pop-ups in Wuhan and Shenzhen. Will fans turn out for its collaboration with Ellesse? Read More
Brandy Melville Size Discrimination Is a Big No-No in China
Brandy Melville, the Italian “one-size-fits-all” brand, has been called out by a local blogger for body shaming. Is the label on its way out of the mainland market? Read More
