Lisa Nan
Saint Laurent Attracts Over 27 Million Viewers In China To Paris Fashion Week Show
Leveraging a star-studded front row, Saint Laurent secured 27.3 million viewers for the Weibo livestream of its Paris Fashion Week Spring 2023 show. Read More
Kim, Kate, Paris: Harnessing Global Celebrity Power At Milan Fashion Week
Milan Fashion Week harnessed the power of mega influencers as only Italy’s fashion houses know best. But how did the tactic fare in China? Read More
‘It’s An Addiction’: Over 60 Million Chinese Netizens Are Playing Sheep A Sheep
China’s latest craze is a tile matching passthrough challenge — Sheep A Sheep. The mini-game’s popularity is no coincidence, but the result of a shrewd strategy of user engagement. Read More
How Gen Z Is Reshaping China’s Half-A-Trillion Wedding Market
Driven by Gen Z couples, China’s wedding sector will triple in size this year. But how do the demands of this generation differ from those before it? Read More
Li-Ning Returns To Hong Kong After A Decade
Ten years have passed since Li-Ning’s first attempt at a Hong Kong flagship. What’s encouraging the brand, in a challenging COVID context, to try again? Read More
Prada and Panerai Rush To End Actor Li Yifeng’s Endorsement
Another A-list star faces consequences from the government over alleged misbehavior. Do celebrity campaigns make sense anymore in China? Read More
What LVMH’s North Asia Group President Appointment Means For China
LVMH has named luxury veteran Michael Schriver as group president of North Asia. Will this appointment revitalize the group’s growth in the region? Read More
Riding The Wave Into China’s Latest Hype — Land Surfing
Land surfing is taking off in China. Over the past two years alone, 6 million locals have adopted the new hobby. How can brands tap the craze? Read More
Alibaba’s Maker Festival Identifies 3 Future Consumption Trends
With 1 billion active users annually, Alibaba offers a window on emerging consumption trends. What will China’s shoppers be buying in the coming years? Read More
China’s Next GenZ Craze? Frisbee Collabs
From sportswear brand Anta to beauty label Elizabeth Arden, companies are designing frisbees to capture China’s latest Gen Z craze. Read More
