Laurence Lim Dally
Can Luxury Brands Stand Out With Humor?
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today. Read More
How Should Luxury Brands Represent Masculinity in China?
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans. Read More
