Art & Auction
Beauty & Health
Food, Wine, & Spirits
Investment & Real Estate
Watches & Jewelry
Louis Vuitton and GQ China Reimagine Fashion Show Marketing in Shanghai
Why Chanel’s Big Chinese TV Snub Should Concern Any Luxury Brand
Why Is Hermès Thriving In China Despite COVID-19?
Qiu Shuting: Her Coming-Of-Age Before and After COVID-19
Why China Is Teaming Up With Russia To ‘De-Dollarize’
Are Sales Associates The New Luxury KOLs Post-COVID-19?
Why Are Chinese Travelers Not Buying At The Airport?
What Would a Possible Antitrust Investigation into Alipay and WeChat Pay Reveal?
Architecture & Design
Marketing & Branding
Mulberry’s New Marketing Approach in China Might Not Be Enough
How to Earn Brand Loyalty From Chinese Gen Z
Loewe’s Content-Commerce Approach is the Winning Luxury Strategy for the 2020s
Bilibili Wants to Help Brands “Sparkle” With Content
Tencent Seeks Greater Share Of China Tech Market
Can Meituan Go From Delivering Groceries to Delivering Luxury Products?
How JD.com Leveraged New Technologies To Overcome COVID-19
China Gets Closer to Supply Chain of the Future
Laurence Lim Dally
Can Luxury Brands Stand Out With Humor?
April 8, 2020
Brands have tried to use humor in their Chinese marketing, but it will only work if they first understand the comedy that is popular in China today.
How Should Luxury Brands Represent Masculinity in China?
July 26, 2019
Luxury brands have been widely using “Little Fresh Meat” to rejuvenate their brand images as well as attract their legions of fans.
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