Lauren Hallanan
Alibaba Uses Lockdown to Promote Its Virtual Avatar Game
What's the perfect promotion during a virus lockdown — a video game. And Alibaba introduced a popular yet respectful one with its Valentine's Day campaign. Read More
COVID-19 Has Hurt China’s Influencers (Or Has It?)
China's influencers have lost potential earnings during the COVID-19 epidemic, but there are also some positives for many of the creatives in this industry. Read More
Brands are Helping Super Fans Support Their Idols
Fan groups are a smart way for brands to build a rapport with fans and support them to do what they love — instead of simply pushing products on them. Read More
Perfect Diary’s Virtual Influencer Gets Her Own Mini Program Store, Product Line
When the beauty brand Perfect Diary started using a virtual influencer on WeChat, it probably didn't foresee that it would be such a great success. Read More
What Brands Should Know About Little Red Book’s New Live-Streaming Feature
Live-streaming has officially arrived in China, but that doesn't mean it will be an immediate boon for every Chinese platform. Read More
Why You Need to Reach U.S.-Based Chinese Consumers
While consumers in China are a massive market, brands shouldn't overlook U.S.-based Chinese consumers and the difference between the two. Read More
How 5 KOLs are Taking Brand Audience Engagement to the Next Level
Brand-sponsored fan makeovers and exclusive events as a KOL’s guest have become such a popular and rewarding brand strategy. Read More
6 Tactics from Taobao’s Top E-commerce Live Streamer Viya
2019 has been a banner year for e-commerce live streaming in China, with Alibaba’s Taobao leading the way by cultivating high-performing live stream hosts. Read More
Fictional Influencer “Xiao Wanzi” is Perfect Diary’s Secret to Success
The fictional influencer, Xiao Wanzi, has helped Perfect Diary, one of the most talked about consumer beauty brands leveraging Chinese marketing trends. Read More
The Top 5 Ways WeChat Pros Grow their Comments Sections
Having a WeChat Official Account is a must-have for any brand in China and growing the comments section to interact with readers is a must. Here’s how: Read More
