Julienna Law
Burberry’s return to Britishness wins in China with sales up almost 50%
The brand’s heritage outerwear and handbags are back in style with Chinese consumers, with sales up 46% year over year. Looks like Burberry’s bet on Daniel Lee is paying off. Read More
China’s hottest summer trend? How Xiaohongshu made ‘jorts’ a thing
With over 80 official accounts, Xiaohongshu is dedicated to supporting creators and creating communities around the latest trends. Read More
Bulgari’s Taiwan mishap a timely reminder for luxury brands
Bulgari is taking the heat in China for appearing to list Taiwan as an independent country on its website. What are the lessons for luxury? Read More
‘Pay like a local’: WeChat, Alipay to accept foreign credit cards in China
No Chinese bank card? No problem. Chinese payment giants are now allowing visitors to link their overseas credit cards, simplifying purchases in China. Read More
Nike, Lululemon sales rise in China while luxury spending sputters in the US
From Versace to Nike, luxury and sportswear brands alike are reporting promising sales growth in China. However, the same cannot be said about their performance in North America. Read More
From misconduct to miraculous growth: Alexander Wang pivots to China
Once mired in scandal, Alexander Wang is turning its attention toward rapid retail growth in mainland China, opening four stores in the last two months. Read More
Bain & Co.: Premiumization, video and O2O shape China’s post-Covid shopping habits
From Douyin’s rise to greater health consciousness, here’s what brands should know about shifting Chinese consumer behavior in Q1 2023. Read More
Pickleball officially lands in China
America’s fastest-growing sport, pickleball, is picking up new fans in China. What should brands know about the trending pastime? Read More
Is Nike’s growth chapter in China coming to a close?
Analysts are advising investors against buying Nike shares, saying it’s unlikely to meet its growth target in light of the brand’s woes in China. Read More
Swiss watch exports more than double to China, US luxury consumption declines
The US’ two year-growth streak in Swiss watch exports comes to an end as inflation starts to weigh on consumers. Will China be the industry’s saving grace? Read More
