Julienna Law
Need a Metaverse Avatar? Adidas Has You Covered
Adidas wades deeper into the metaverse with the launch of the world’s first personality-based avatar generator, made in partnership with Ready Player Me. Read More
Brands Shy Away From Celebrity Marketing in China
Celebrity marketing events in March fell by 50 percent compared to last year. Are traffic stars no longer bright spots in China? Read More
Decoding China’s Dior x Air Jordan Love Affair
Sitting at the crossroads of couture and sneakerhead culture, the Dior x Air Jordan shoes have all the trappings of a modern collectible. Read More
Swatch x Omega Stirs Craze Around the World — Except in China
The Swatch x Omega collaboration has caused chaos worldwide, reselling for more than 10 times its original value. But in China, reactions were muted. Why? Read More
Could C-Dramas Become the New K-Dramas?
Streaming services like Netflix and iQIYI are bringing more Chinese content to global audiences. Here’s why brands should stay tuned to this trend. Read More
US Bans and COVID Won’t Dent Li-Ning’s Rise
Li-Ning ended fiscal 2021 on a high, generating over $3.5 billion in revenue. But the next quarter may not be so smooth sailing. Read More
A.D.R Agency and Shanghai International Film Festival Propel the ‘C Wave’ From Cannes
Backed by A.D.R agency, the Shanghai International Film Festival is teaming up with Marché du Film to cultivate the next big Chinese directors. Read More
Ferrari Races Into Luxury Fashion. Will China Buy?
Ferrari is racing into luxury fashion with a new Fall 2022 collection. But what roadblocks are ahead for the Italian carmaker in China and beyond? Read More
As COVID Spikes in China, Could Luxury Sales Stumble?
China is facing its biggest COVID wave since Wuhan. As cities like Shanghai and Shenzhen go into lockdown, should luxury brands brace for a bumpy ride? Read More
Bulova Teams up With Stefano Rosso’s D-CAVE for Metaverse Takeover
Bulova is next to brave the metaverse, teaming up with digital culture space D-CAVE for a re-edit of its iconic Computron LED watch. Read More
