Julienna Law
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read MoreAs Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read MoreXiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read MoreHow Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read MorePhillip Lim and Prabal Gurung Join Forces on New Disney+ Series
Disney+ has recruited Phillip Lim and Prabal Gurung for its upcoming series. Will the collaboration lead to co-branded products and fashion collections? Read MoreWill an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read MoreWill Philipp Plein’s Crypto Store Shake Up Luxury Retail?
Philipp Plein is giving his London flagship a metaverse makeover, from enabling crypto payments to unveiling an NFT gallery. Will other brands take note? Read MoreGuo Pei’s New Exhibit Puts Chinese Couture on the Map
Renowned couturier Guo Pei is bringing some of her most iconic gowns to San Francisco, showcasing the fashion might of contemporary China. Read MoreAre COVID Restrictions Running China’s Rich Out of Town?
As anger festers under Shanghai's seemingly endless lockdown, immigration inquiries from China’s rich have soared. But where will they flee to? Read MoreWhich Chinese Names Are Among the World’s Most Valuable Brands?
Brand Finance has released its ranking of the world’s most valuable apparel brands, with Nike dominating once again. But how did Chinese players fare? Read More