Julienna Law
Adidas Throws a Music Party in China’s Metaverse
Adidas has joined forces with Tencent Music to host a virtual music festival. Is this the next stage of branded experiences in China? Read More
Danish Fashion Brand Closes All 1,300 Doors in China
Selected, a Danish unisex apparel brand, will shut all its brick-and-mortar stores in China by July. Where did it go wrong? Read More
Luxury Watchmaker Chopard Accused of Copying Tiffany Ad
Chopard has been suspected of copying the interactive page design of a Tiffany WeChat campaign. Should brands worry about what’s in their backend? Read More
Is Boys’ Love Content Still a Promising Brand Opportunity in China?
Despite China’s ban on the production of “Boys’ Love” (BL) dramas, the genre continues to pick up steam — at home and overseas. What’s behind the trend? Read More
As Q1 Results Disappoint, Should Brands Look Beyond China?
From Tod’s to Tesla, many brands reported plummeting sales in the first quarter due to China’s lockdowns. Is this a lesson on overexposure? Read More
Xiaohongshu Cracks Down on Users and Businesses in Bid to Keep ‘Authentic’
From cracking down on wealth flaunting to releasing community guidelines for businesses, Xiaohongshu is bent on cleaning up content this month. Read More
How Brands Celebrated Mother’s Day in China
Many luxury brands chose to skip over Mother’s Day in favor of gearing up for China’s 520 Valentine’s Day. But is this a mistake? Read More
Phillip Lim and Prabal Gurung Join Forces on New Disney+ Series
Disney+ has recruited Phillip Lim and Prabal Gurung for its upcoming series. Will the collaboration lead to co-branded products and fashion collections? Read More
Will an Elevated Ralph Lauren Resonate in China?
After years of falling revenue, Ralph Lauren is doubling down on its luxury positioning. But is it too late to change its perception in China? Read More
Will Philipp Plein’s Crypto Store Shake Up Luxury Retail?
Philipp Plein is giving his London flagship a metaverse makeover, from enabling crypto payments to unveiling an NFT gallery. Will other brands take note? Read More
