Julia Lu
Six Brand Collaborations Chinese Consumers Loved in May
Our picks for the best brand collaborations in May 2021, including Maserati x CANOTWAIT, Li Jiaqi x Tmall, and Jason Wu x Wendy Yu. Read More
What Dior’s “Nose” Knows About Premium Branded Content
While luxury brands have produced high-quality short films for many years, they are increasingly seeking to stand out by upgrading their content. Read More
Six Brand Collaborations Chinese Consumers Loved in April
Our picks for the most memorable initiatives in China’s active brand collaboration scene from April, including Sotheby's and Pomellato. Read More
