Jing Zhang
MFW Kicked Off With Minimalism, Y2K Fever, And Gucci Striking Social Media Gold – How China Responded vs Global.
Gucci, Moncler, and Prada generated the most Earned Media Value in China during Milan Fashion Week. But how do global rankings differ? Read More
Chinese KOLs Return To Milan Fashion Week
China’s influencers have finally made it back to Milan's live schedule. Though still only a handful, their presence will be a relief for European labels. Read More
Vivienne Tam Looks To Fashion’s Metaversal Future At NYFW With Bored Ape, Cryptopunks, And Mahjong Designs
The Chinese designer’s latest NYFW runway features iconic NFT designs from Bored Ape Yacht Club, CryptoPunks, Awkward Astronauts, and CyberKongz. Read More
Alexander McQueen Protégé Stephen Yuan on His Fashion Brand, Mofiel
Trained at weekends by the late McQueen, Stephen Yuan went from marketing assistant to promising Shanghai couturier Read More
