Jiaqi Luo
How Did ‘Lip Mud’ Become China’s New Beauty Obsession?
China’s growing group of beauty junkies is always looking for a new hot product, and lip mud has become their latest obsession. Read More
Forget Gender-Neutral Fashion. Chinese Men Want Women’s Clothes
Chinese men have turned to women’s clothes for inspiration. But can brands capitalize on this trend while the government pushes traditional masculinity? Read More
What Brands Need To Know About Young China’s Surgery Boom
Unlike the West’s focus on individuality, a unified standard of beauty haunts Chinese women, so they require different messaging from Western brands. Read More
Have China’s ‘Traffic Stars’ Become Toxic For Beauty Brands?
Chinese “traffic stars” once offered beauty brands massive growth in China, but an explosion of idol scandals is tarnishing this strategy. Read More
What Brands Need to Know About China’s Patriotic Perfume Boom
Young Chinese aren’t just looking for novelty perfumes; they also crave scents and imagery that evoke a sense of their Chinese identities. Read More
How Luxury Brands Prosper From China’s Scary C-pop Fans
C-pop stars have taken over luxury campaigns thanks to young China’s surging purchasing power. But how can brands avoid the pitfalls of these fan economies? Read More
Why Luxury Brands Must Jump On China’s Cute “Meng” Trend
Translated as “cute” in Chinese, Meng (萌) is the adorable pop trend taking over young China. But can Western luxury brands capitalize on it? Read More
Why China’s Hanfu Trend Won’t Cool Down
Young Chinese have elevated traditional Hanfu dress from a niche hobby to a consumer market of 400 million people. But can brands tap into this trend? Read More
The Limits of Luxury Livestreaming
A year of COVID-fueled lockdowns led to the use of livestreaming to reach Chinese consumers, but luxury brands must do it right. Read More
Is Mystic-chic Beauty the Next Thing in Gen Z China?
Over the past year, an increasing number of beauty products inspired by “mystical” ideologies like astrology and feng shui has targeted China’s Gen Zers. Read More
