Jiaqi Luo
Introducing China’s ‘Mountaincore’ Fashion
As "mountaincore" takes Chinese social media by storm, local buyer stores are rushing to cater to the growing appetite for outdoor apparel. Read More
‘A Small, Concrete Happiness’: Why Luxury Brands In China Love Cafés
Facing weakening consumer demand, luxury brands are building experiential cafés across China to pursue new consumer touchpoints and growth areas. Read More
China’s Niche Tanning Boom Challenges The ‘Fair Skin’ Beauty Status Quo
A booming interest in tanning is challenging China's mainstream beauty standard based on fair-skin norms, making it an unlikely status symbol. Read More
Sneaker Brands In China Need To Look Beyond The Guochao Craze
With China's sneaker scene challenging the longtime dominance of western brands, collaborations and limited drops won't be enough to impress. Read More
The Lipstick Index Is Out. Meet The Nail Effect
The “Nail Effect” is China's new “Lipstick Index." With younger generations pursuing bold nail art, modern C-beauty businesses are making waves. Read More
Selling Beauty and Wellness to China’s ‘Anti-Emo’ Youth
China’s beauty economy has set its sights on mental health. This means shampoos, bath bombs, and other products claiming to ease "emo" thoughts. Read More
Unpacking Sephora’s Global C-beauty Push
Sephora's new program aims to accelerate C-beauty's global expansion. With its help, can these five local labels achieve over $15 million in sales by 2025? Read More
It’s All Working Out for Activewear in China
From local activewear startups to the rise of niche sports, China's ever-changing fitness trends reflect a broad shift in values for Gen Z. Read More
How China’s Zero-COVID Policy Will Change the Luxury Market
Mounting layoff anxiety from some of China's most robust industries has started to shake the myth of social mobility for the country’s younger workers. Read More
Gold Is Gen Z’s New Best Friend
Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Read More
