Jiaqi Luo

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More

In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More

Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More