Jiaqi Luo

In China, it seems like a paradox that Western manners could become important during a period of growing nationalism, but that's exactly what's happening. Read More

As China's income gap keeps widening, a premium education will continue to be the most desired asset Chinese parents invest in. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More

Women are thriving atop the corporate ladder in China's new economy, but their tastes in luxury depend upon a mix of social mores past and present. Read More

Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More