Jiaqi Luo
How Lingerie Became China’s Favorite Fashion Investment
Last year, over a dozen emerging Chinese lingerie brands raised millions of dollars to grow — and most of them were founded by women. Read More
Will China Become Hooked On CBD Beauty Products?
CBD-infused skincare has steadily become a global beauty trend over the past few years. But is China ready to embrace THC’s beneficial relative? Read More
Why China’s Millennials Are Targeting These Silicon Valley Brands
West Coast DTC brands are known for promoting ethical production and sustainability. But they’ve become popular in China for their connection to Silicon Valley elites. Read More
The 2 Things Western Luxury Brands Must Have To Compete With Taobao
Unfortunately for niche brands, many of China’s luxury consumers turned to Taobao for their non-essential fashion needs after the COVID-19 virus hit. Read More
How Home Fragrances Became A Post-COVID Craze In China
The COVID-19 crisis, a greater awareness of perfume culture, and growing patriotism have all played a critical role in China’s hot home fragrance market. Read More
How A Brand Can Build A Cliche-Proof Chinese Style
Due to China’s rising economic power, contemporary Chinese identity is becoming a popular theme in fashion media. What can brands learn from these stories? Read More
Why Is Post-COVID China Embracing A Cyberpunk Aesthetic?
Originally a futuristic and dystopian science-fiction genre from the 1980s, Cyberpunk has reemerged as a total lifestyle aesthetic for Gen Zers in China. Read More
Gen-Z Conservatism Is Changing Fashion In China
A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More
Has China Had Enough Of Celebrity Beauty?
Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More
China’s Version Of ‘Recession Fashion’ Could Change Global Styles
Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More
