Jiaqi Luo

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More

The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More

Being Chinese in a luxury store means facing pressure to shop and spend more than others. Here's a look at how Chinese shoppers are treated abroad. Read More

As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More

Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More

Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More