Jiaqi Luo

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More

In the age of the West’s #metoo, China is experiencing its own movement, based on gender inequality and the need for female recognition. Read More

The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More

C-beauty (Chinese beauty) products used to be considered low-priced alternatives to top-shelf international brands — but no longer. Read More

Today Chinese millennial men are looking beyond beauty, and the It bag market is the next step to make their style statements heard. Read More

More and more Chinese millennials have started to adopt a “Slasher” lifestyle that enables them to have more than one job — or identity. Read More

For Chinese beauty junkies, the 10-step beauty routine no longer cuts it. It’s now all about overnight beauty hacks to achieve flawless, glowing skin. Read More

In China, it seems like a paradox that Western manners could become important during a period of growing nationalism, but that's exactly what's happening. Read More

As China's income gap keeps widening, a premium education will continue to be the most desired asset Chinese parents invest in. Read More

China’s "single aristocrats,” the fast-growing group of millennials living the single lifestyle by choice, are well-off urban dwellers brands need to court. Read More