Jiaqi Luo

Chinese millennial consumers are beginning to look beyond the luxury icons represented by Hermès and are now Increasingly on the hunt for niche labels. Read More

It’s time for fragrance brands to look at Chinese men, a demographic that has untapped growth potential given their obsession with beauty products. Read More

When Chinese consumers look for new, transformative luxury products, aside from aesthetics and quality, they search for the metaphor behind an object—Yù Yì. Read More

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More

The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More