Jiaqi Luo
Surf and sun: Decoding China’s beach culture in 2023
Evolving attitudes toward sunbathing, surfing, and beach life — coupled with the rising popularity of beach destination travel — spell new opportunities for brands. Read More
China’s new ‘quiet selling’ livestream trend is good news for luxury
Livestream hosts are taking a more refined approach to selling products, breaking from the typical adrenaline-fueled, hard-selling style set by Li Jiaqi. Read More
Never Too Old: How China’s New-Gen Brands Are Challenging Ageism
In a fast-paced, youth-obsessed industry, local brands and shopping platforms have started to change the way older women are depicted. Read More
Athleisure Boom Hits China’s Young Men
As the fitness trend accelerates post-pandemic, Chinese and international brands are turning their attention to an overlooked segment in China: men’s athleisure. Read More
Party Like It’s 2023: China’s Rave Culture Sets A New Trend
Newfound post-lockdown freedoms in China are propelling the popularity of clubbing and raves, putting clubwear on the fashion map. Read More
‘Solar Terms’ Marketing: A New Cultural Driver For Chinese Beauty Brands
Once a guide for farming, the ancient Chinese calendar is being revived by beauty brands to engage younger consumers enamored with traditional culture. Read More
From Shanghai To Chongqing, 5 Chinese Fashion Hotspots To Watch In 2023
Having a hyper-local perspective on China’s diverse, established, and emergent fashion hubs will be critical to brands’ success in 2023. Read More
The ‘Carat Freedom’ Generation: Lab-Grown Diamonds Woo China’s Gen Z
A diamond isn’t forever. In China, domestic lab-grown diamond brands are providing alternatives to match Gen Z’s expectations for value and ethics. Read More
The Rise Of Indie Chinese ‘It’ Bags
This competitive market has long been dominated by Western heritage brands, but chic indie Chinese labels are now vying for market share. Read More
Introducing China’s ‘Mountaincore’ Fashion
As "mountaincore" takes Chinese social media by storm, local buyer stores are rushing to cater to the growing appetite for outdoor apparel. Read More
