Jiaqi Luo

Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More

By investing in "woke" activities driving today’s youth fashion scene in China, brands can resonate with these consumers and boost consumer spending. Read More

High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More

As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More

COVID-19 is currently turning the beauty industry upside down, as new C-beauty brands compete with international companies for Chinese consumer dollars. Read More

Navigating China's ambiguity towards LGBTQ+ issues is not easy for global brands. But fashion has always been the agents of change. Read More

In a global moment of self-quarantine and social distancing, staying in is officially the new going out. Homeleisure is the new face of this shift. Read More

For brands, Chinese idols have been a golden ticket in China, but irrational fans are proving that idol associations can hurt a brand's Chinese business. Read More

In the age of the West’s #metoo, China is experiencing its own movement, based on gender inequality and the need for female recognition. Read More

The coronavirus has given China's consumers a new set of fears, so how will their views on luxury consumption change once the epidemic is over? Read More