Jiaqi Luo
Gold Is Gen Z’s New Best Friend
Gold is cool again. Thanks to Guochao, the precious metal has become Gen Z’s next big statement of personal identity — and cultural loyalty. Read More
Metaverse Beauty With Chinese Characteristics
Digital optimism poses an exciting opportunity for beauty’s metaverse ambitions. But Beijing's ban on all crypto activities means brands should be cautious. Read More
How Ancient Chinese Wisdom Is Revolutionizing C-Beauty
A renaissance of indigenous Chinese wisdom has made for a new generation of brands in the beauty and wellness space. Read More
The High Risk & Reward Behind Adidas’ China-focused Intimates Line
Adidas dove into China’s growing intimates market with its controversial #SupportisEverything campaign. But will it win over customers? Read More
6 Luxury V-Day Capsules Young China Adores
Luxury and fashion may not want to put any time or resources toward Western Valentine’s Day in China, but here’s why that represents a missed opportunity. Read More
What the Rise of Ayurveda Says About China’s Changing Beauty Market
With a consumer shift toward holistic skincare, Ayurveda’s rising popularity proves that Chinese consumers want wellness that isn’t only skin-deep. Read More
What’s Behind China’s ‘Slanted-Eye’ Outrage & How to Avoid It
From Mercedes-Benz to Made-in-China companies, brands have angered netizens over Chinese marketing with “slanted-eye” looks. But who’s really to blame? Read More
China’s Influencer Pay Gap Has Closed — But Not Its Culture Gap
The influencer industry is rife with racial inequality. But in China, homegrown KOLs make more than their Western counterparts. So what’s the problem then? Read More
Could Sustainability Messages Sour Chinese Consumers on Your Brand?
Many Western brands think Chinese consumers lag in sustainability efforts, but that couldn’t be further from the truth. They just need the right message. Read More
How Has China’s Zero-COVID Policy Affected Global Travel Retail?
Most countries have reopened since COVID-19 began, but China's zero-tolerance pandemic policy remains in place. How will that affect luxury travel retail? Read More
