Jiaqi Luo

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More

Balancing a global brand’s image with a culture’s local taste is a delicate game, one that requires expert opinions. Read More

Repetitive content has led to the following reality of the Chinese digital landscape; that key opinion leaders are abundant, but actual opinions are rare. Read More

Taking a retrospective look at China-themed marketing tributes from foreign brands, here are three things we have learned. Read More

Despite breaking sales records yet again, there's a hint that Chinese consumers grew weary of navigating all the Singles' Day deals. Read More

Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More