Jiaqi Luo

A global pandemic and a 21st-century cold war have forced China to become conservative and look inward, including when it comes to fashion. Read More

Victoria Beckham’s beauty line, VB Beauty, made its China debut on Tmall last month, but does China’s overcrowded beauty market have room for it? Read More

Sober recession fashions have again been the norm in the West in 2020, but not in China, which is embracing bold excessive styles. Read More

Luxury houses face a dilemma: Should they make short-term business decisions by discounting goods or defend their brand images for long-term sustainability? Read More

Sporting feminine-looking jewelry has become more than a passing trend for Chinese Gen Z men, who are mirroring “Fresh Young Meat” oppulent fashion styles. Read More

While China’s mainstream sees diversity in fashion ads as the West's excessive political correctness, the fashion-forward crowd sees a much-needed change. Read More

Netizens coined the term "Guochao" to describe local designers who were making Chinese nationalism trendy. Today, brands need to go beyond is basic concept. Read More

By investing in "woke" activities driving today’s youth fashion scene in China, brands can resonate with these consumers and boost consumer spending. Read More

High-net-worth consumers in a post-COVID-19 China seem to have turned away from luxury fashion and toward self-care products and wellness services. Read More

As anti-China sentiment is meeting China's rising nationalism head-on, new taboo topics have surfaced in China that international brands need to avoid. Read More