Jiaqi Luo

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

Chinese millennials—who share a passion for emojis—have now resorted to making their own luxury-related emojis for daily WeChat use. Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More

In an incredibly noisy market, sometimes the brands that do best are those — like Gucci, Off White, and jewelry brand Pandora — whose products speaks for themselves. Read More

Passion is seen as a risk among young Chinese, who grew up hearing Mao's phrase, “you are sexually harassing someone if you don't date them for marriage.” Brand communications should reflect this key cultural difference. Read More