Jiaqi Luo

Marketers may be missing out on the 'she' economy, by focusing on the 'she' rather than the boyfriends who are often asked to make the purchase. Read More

Luxury brands and retailers are using the "dress for success" concept and “pretty is power” association to market their goods to Chinese millennial women. Read More

Chinese millennials are turning to a mysterious and futuristic science to transform their appearance that’s known cryptically as "Black tech".  Read More

In China, presenting virtual intimacy in advertising has become increasingly common, as a genre of POV (point of view) marketing. Read More

Here are three examples to illustrate the recent retro fashion and luxury trend among the nostalgic Chinese millennial consumers. Read More

Chinese millennials—who share a passion for emojis—have now resorted to making their own luxury-related emojis for daily WeChat use. Read More

New role models and feminist movements have popped up in advertising, giving the world a fresher look at evolving gender roles in China. Read More

Shenzhen has become China’s unofficial capital for "metrosexuals"—a term for well-groomed, fashionable men who live in metropolitan areas. Read More

While many luxury brands strive for fine-tuning digital communication to a young audience, some turn to improve innovation to become makers of "IT Style". Read More

Squeezed between old social expectations and a new economic reality, Chinese millennial men are stressed out. Not wanting to age too soon, a 15.4 billion RMB male skincare market has emerged to cater to them. Read More