Jiaqi Luo

Chinese consumers need to cultivate an understanding of sustainable materials before brands can communicate their true differences to them. Read More

Behind the “mainstreamization” of China’s men makeup lies a psychological driver that is fundamentally different than the Western norm. Read More

Luxury brands are leveraging on young Chinese's love for gaming and luxury shopping to enhance the overall brand experience. Read More

Rigid and highly aging-anxious, Chinese millennials are investing heavily in anti-aging products to avoid the future effects of aging. Read More

Overworked and highly ambitious, many "burnout" Chinese millennials are turning to luxury shopping as a gesture of self-reward or self-care. Read More

Four months after China enacted its first-ever e-commerce law to regulate daigou shoppers, we found the market is far from dead. Read More

The trending Chinese TV series "All is Well" is leading a national shopping trend for “women’s suits” that brands need to take notice. Read More

Being Chinese in a luxury store means facing pressure to shop and spend more than others. Here's a look at how Chinese shoppers are treated abroad. Read More

As Chinese luxury consumers become more "woke," there are greater opportunities for Chinese fashion designers to grow in the country and expand globally. Read More

More and more Chinese young women are flocking into skin management clinics for pro-level coaching on beauty supplements, injectable Botox or fillers, and holistic nutrition. Read More