Jessica Rapp
A Goal for Luxury Brands: Chinese World Cup Fans
The FIFA World Cup is a boon for marketers with their eyes on China. Read MoreMr. Bags x Longchamp: How to Make 5 Million RMB in Just Two Hours
From choosing the right spokesperson to pinpointing demand, building a successful capsule launch with a celebrity blogger is all about creating a “fantasy” for their fans. Read MoreFirst Streetwear, Now Hip Hop: When Brands and Musicians Meet
From 'Fendiman' by Jackson Wang, to 'Burberry Made' by Kris Wu, luxury labels are harnessing the talents of China's biggest pop stars. Read MoreLuxury Brands are Using Apps to Find the Perfect Event Space
From private studios to luxurious yachts, gorgeous rooftop gardens to abandoned factories, tech startups are helping luxury brands find the perfect spots for their events. Read MoreRose to the Occasion: The Blooming Flower Businesses Wooing China’s Luxury Consumers
Chinese consumers’ appreciation for the high-end floral industry shows no signs of wilting. Read MoreSensing Opportunity, Spain’s Meliá Hotels Expands Aggressively in China
Bernardo Cabot Estarellas, Senior Vice President of Meliá Hotels International Asia Pacific, shares observations from the region as he works to open 10 new hotels per year. Read MoreWhat Luxury Brands Can Learn From China’s New Show, “Fashion Master”
With the debut of reality show "Fashion Master", JD.com and CCTV Finance are hoping to put Chinese culture and the nation’s fashion design talent on the world map. Read MoreExclusive Report: China’s E-tail Giants Aren’t the Only Answer for Cross-Border Sales
A new study by Frost & Sullivan and China e-commerce partner Azoya unveils the challenges brands face in navigating China’s online shopping ecosystem. Read MoreForbes Honors Under-30s Shaking Up China’s Retail Market
From social media stars to e-tail innovators, these Forbes 30 Under 30 recipients are shaping the luxury industry as we know it. Read MoreDigital Red Envelopes Are a Crucial Marketing Tool in China
No longer just a Lunar New Year tradition, brands are using red envelopes to multiply their reach and convert digital campaigns into in-store purchases. Read More