Jessica Rapp
The Truth About KOLs’ Impact on China E-commerce Sales
What is the right way to measure a key opinion leader (KOL)'s impact on Chinese e-commerce sales? Read MoreFive Things We Learned from the Business of Fashion China Summit
BoF China Summit examined how to forge ahead in a market whose consumers are exhibiting changing mindsets amidst ever-growing spending power. Read MoreHere’s What Mooncakes Tell Us About Millennial Trends in China This Year
Twenty-something fans of the Mid-Autumn Festival mooncakes might be hard pressed to find more traditional flavors as hotel chefs and brand marketers go for the wow factor. Read MoreIt’s Official: China’s Luxury Market is Exploding, Fueled by Tesla, Apple
Skyrocketing prices for five-star hotels, top boarding schools, and rare liquors are boosting an already robust Consumer Price Index (CPI) for luxury goods in China. Read MoreIn China, the Sneaker Boom Finds A Platform (Shoe)
The research arm of luxury mall developer K11 reveals what retailers need to know. Read MoreChinese Travel Report II: Why China’s Adventurous Gen-Z is Spending More Overseas
Hotels.com latest report shows post-90s Chinese consumers are spending more than one-third of their income on travel. Read MoreChinese Travel Report I: Young Travelers Want Local Over Luxury
Culture is reigning over high-end, brand-name shopping sprees for China’s millennial and Gen-Z wanderlust. Read MoreAlipay’s Mini-Programs: What Luxury Retailers Need to Know
WeChat isn’t the only platform touting these lightweight, native apps. Alipay has been quietly testing its own mini-program service - and they're ready to compete for the attention of brands. Read MoreLessons from Russia: What Luxury Retailers Can Learn From Moscow on Wooing the Chinese Traveler
Following the World Cup - that drew nearly 40,000 Chinese tourists to the country - Russian retailers are having their big moment. Read MoreFashion Flirts With Hotels to Bring Chinese Travelers New Shopping Experiences
From pop-up shops to branching off into new categories, brands are innovating in the hospitality space to reach their target consumer. Read More