Jessica Rapp
Digital Luxury Drops in China: Why They Work
There are signs that the "drop" model could be here to stay, at least as long as streetwear culture thrives among young shoppers in China. Read MoreAlibaba’s Fight Against Counterfeits: Where Are We Now?
Alibaba, the Amazon of China, created the International Anti-Counterfeiting Coalition to fight against counterfeits. See how this alliance is playing off. Read MoreLive Lounge: The Shanghai-Based Podcast Offering a “Reality Check” for Brands
While it's not luxury industry-specific, Live Lounge's content has relevance to the sector, with episodes that explore launching your brand in China. Read MoreWhat the ‘BrandZ Top 100’ Tells Us About China’s Luxury Market
Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read MoreGeotagged Content is an Understated Location Marketing Tactic
Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read MoreChinese Long-form Video Content Creators Are Far from Dead
Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read MoreChina’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read MoreCelebrity Strategies: 7 KOL Marketing Tactics to Know in 2019
Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read MoreChina’s New Health & Fitness Influencers Promote Body Positivity
Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read MoreHow Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App
Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More