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Jessica Rapp

Passionate about style and design, Jessica has been writing about China’s emerging independent fashion scene and the country’s creative industries since moving to Beijing in 2011. She spent two years covering the capital’s dynamic fashion world in depth as style editor of the Beijinger magazine, and her work has also been published in Dwell, Design Sponge, Roads and Kingdoms, Melting Butter, and artnet News. She has also collaborated with U.S.-based lifestyle blog Votre Grande Soeur to bring Chinese designers to Portland, Oregon and New York to host pop-up shops and gallery shows. She holds a bachelor’s degree in linguistics from Truman State University in Missouri. @jrapppp

  • Retail

    Digital Luxury Drops in China: Why They Work

    July 9, 2019  |   Share
    There are signs that the "drop" model could be here to stay, at least as long as streetwear culture thrives among young shoppers in China. Read More
  • Alibaba’s Fight Against Counterfeits: Where Are We Now?

    June 23, 2019  |   Share
    Alibaba, the Amazon of China, created the International Anti-Counterfeiting Coalition to fight against counterfeits. See how this alliance is playing off. Read More
  • Marketing

    Live Lounge: The Shanghai-Based Podcast Offering a “Reality Check” for Brands

    June 11, 2019  |   Share
    While it's not luxury industry-specific, Live Lounge's content has relevance to the sector, with episodes that explore launching your brand in China. Read More
  • What the ‘BrandZ Top 100’ Tells Us About China’s Luxury Market

    May 23, 2019  |   Share
    Alibaba claimed the top spot for the first time since joining the BrandZ Top 100 in 2015, ending Tencent’s four-year run at the top. Read More
  • Marketing

    Geotagged Content is an Understated Location Marketing Tactic

    May 3, 2019  |   Share
    Geotagged content is set to be one of the defining trends for location marketing in the coming years. Here is what luxury brands need to know. Read More
  • Chinese Long-form Video Content Creators Are Far from Dead

    March 15, 2019  |   Share
    Brands may be focused on short video platforms like Douyin and Little Red Book, but long-form videos can still attract viewers in China. Read More
  • China’s Gen Z Picks the Hottest Weibo Influencers

    February 24, 2019  |   Share
    Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
  • Celebrity Strategies: 7 KOL Marketing Tactics to Know in 2019

    January 22, 2019  |   Share
    Don’t rule out the grassroots KOLs, get smart about product seeding, pay attention to e-commerce KOLs and more. Read More
  • China’s New Health & Fitness Influencers Promote Body Positivity

    December 20, 2018  |   Share
    Fitness has been a rising focus for the KOL community in China thanks, in part, to a nationwide push for healthier lifestyles. Read More
  • How Douyin Drives Sales: One KOL Shares Experience with China’s Viral Video App

    November 8, 2018  |   Share
    Douyin influencer Antoine Bunel shares his experience with the platform as well as advice for luxury brands planning to launch campaigns. Read More
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