Author

Jessica Rapp

Passionate about style and design, Jessica has been writing about China’s emerging independent fashion scene and the country’s creative industries since moving to Beijing in 2011. She spent two years covering the capital’s dynamic fashion world in depth as style editor of the Beijinger magazine, and her work has also been published in Dwell, Design Sponge, Roads and Kingdoms, Melting Butter, and artnet News. She has also collaborated with U.S.-based lifestyle blog Votre Grande Soeur to bring Chinese designers to Portland, Oregon and New York to host pop-up shops and gallery shows. She holds a bachelor’s degree in linguistics from Truman State University in Missouri. @jrapppp

Marketing & Branding
Taking Advantage of Multi-level Marketing MLM in China
November 12, 2020 | Share
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
Marketing & Branding
The Health of China’s KOL Industry After COVID-19
November 3, 2020 | Share
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
Case Study
How to Earn Brand Loyalty From Chinese Gen Z
July 23, 2020 | Share
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
Marketing & Branding
Creating Community Content to Influence Chinese Customers
July 9, 2020 | Share
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
Influencers
How Are Chinese Travel Influencers Handling COVID-19?
May 28, 2020 | Share
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
Influencers
Niche Influencer Categories on the Rise in China
April 16, 2020 | Share
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More
Tech
8 Pitfalls of Social Selling via Livestreaming in China
March 26, 2020 | Share
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
E-Commerce
How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
February 6, 2020 | Share
We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More
Beauty & Health
Beauty Brands Big on China’s New Streaming Show
February 2, 2020 | Share
Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More
Influencers
8 Ways E-commerce Influencers Court Consumers in China
January 10, 2020 | Share
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More