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Jessica Rapp

Passionate about style and design, Jessica has been writing about China’s emerging independent fashion scene and the country’s creative industries since moving to Beijing in 2011. She spent two years covering the capital’s dynamic fashion world in depth as style editor of the Beijinger magazine, and her work has also been published in Dwell, Design Sponge, Roads and Kingdoms, Melting Butter, and artnet News. She has also collaborated with U.S.-based lifestyle blog Votre Grande Soeur to bring Chinese designers to Portland, Oregon and New York to host pop-up shops and gallery shows. She holds a bachelor’s degree in linguistics from Truman State University in Missouri. @jrapppp

  • Marketing

    Taking Advantage of Multi-level Marketing MLM in China

    November 12, 2020  |   Share
    Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read More
  • Marketing

    The Health of China’s KOL Industry After COVID-19

    November 3, 2020  |   Share
    China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read More
  • Companies

    How to Earn Brand Loyalty From Chinese Gen Z

    July 23, 2020  |   Share
    As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read More
  • Marketing

    Creating Community Content to Influence Chinese Customers

    July 9, 2020  |   Share
    “Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read More
  • How Are Chinese Travel Influencers Handling COVID-19?

    May 28, 2020  |   Share
    Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read More
  • Niche Influencer Categories on the Rise in China

    April 16, 2020  |   Share
    COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More
  • 8 Pitfalls of Social Selling via Livestreaming in China

    March 26, 2020  |   Share
    Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read More
  • How to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide

    February 6, 2020  |   Share
    We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read More
  • Beauty

    Beauty Brands Big on China’s New Streaming Show

    February 2, 2020  |   Share
    Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More
  • 8 Ways E-commerce Influencers Court Consumers in China

    January 10, 2020  |   Share
    Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More
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