Jessica Rapp
Taking Advantage of Multi-level Marketing MLM in China
Multi-level marketing, or MLM for short, is growing in popularity in China. But it’s also a tightly regulated space, so how do brands take advantage of it? Read MoreThe Health of China’s KOL Industry After COVID-19
China’s KOL industry after COVID-19 will continue to evolve in China and in the West. However, KOL collaborations will remain an important marketing tool. Read MoreHow to Earn Brand Loyalty From Chinese Gen Z
As China’s Gen Z youth comes of age, they will become one of the most prized groups of Chinese consumers. But how to earn brand loyalty from this group? Read MoreCreating Community Content to Influence Chinese Customers
“Content is king” — When it comes to community building, content specifically created for members is an indispensable tool for the marketer. Read MoreHow Are Chinese Travel Influencers Handling COVID-19?
Tourism has been hit hard by the COVID-19 pandemic. So what have Chinese travel influencers been doing as their industry has stalled? Read MoreNiche Influencer Categories on the Rise in China
COVID-19 situation is fueling the rise of niche KOLs, including some that brands might have thought of as unlikely vehicles for their target consumers. Read More8 Pitfalls of Social Selling via Livestreaming in China
Brands are lining up to collaborate with top live streamers in China. Those endorsements come with a heavy price tag, so are these campaigns worth it? Read MoreHow to Prepare For China’s E-commerce Shopping Festivals: A Platform-Based Guide
We take a look at how China’s major e-commerce platforms approach these festivals, and what are some of the best practices brands can implement. Read MoreBeauty Brands Big on China’s New Streaming Show
Can a popular KOL, fascinating global locations, and a weekly box of curated beauty products be the recipe for China's next hit show? Read More8 Ways E-commerce Influencers Court Consumers in China
Influencers are a powerful linking role in the e-commerce sales funnel, but it’s important to understand the variety of formats and techniques they use. Read More