Jerry Clode
Opinion: Luxury Brands Are Repeating the Mistakes of Smartphone Marketers
Resonance's Jerry Clode argues phone brands are all marketing the same feature, eroding their uniqueness. And accessible luxury brands are making the same mistake. Read More
Opinion: Marketing to Women in China Is a Massive Brand Fail
Resonance China's Jerry Clode warns if brands cannot move beyond tired female stereotypes, they risk alienating female consumers. Read More
