Jennifer Zhuang
In China, Body Positivity Still Wrestles With The Skinny Aesthetic
Italian clothing brand Brandy Melville, referred to as “BM style,” is receiving hype in China recently, sparking debate on societal beauty standards. Read More
Perfect Diary’s New Collaboration Proves Successful Without Appropriation
On June 17, Perfect Diary released a host of exclusive makeup looks with nine famous Western makeup artists to promote their new koi fish makeup palette. Read More
Gucci, Prada And More Struggle On Douyin
As global luxury brands launch on new social platforms, like Douyin, the importance of creating a winning brand strategy for each new platform is a must. Read More
How Big Is the ‘Billie Eilish Aesthetic’ with China’s Gen Zers?
“World-weariness” is a hot new aesthetic category that Chinese Gen Zers are relating to, but can Western luxury fashion brands take advantage of this trend? Read More
Animal Crossing: Can Luxury Leverage the Hype?
Nintendo’s game Animal Crossing has transformed players into fashionistas and is providing the fashion industry with an opportunity in the virtual realm. Read More
Luxury Brands in China: Beware The Wrath Of Li Jiaqi
After Hermès launched its widely anticipated line of lipsticks, China’s top beauty influencer, Li Jiaqi, gave the line a scathing review. Here's why. Read More
Should Cancelled Fashion Weeks Follow China’s Digital Pivot?
Chinese netizens took to social media to express their disappointment over cancelled fashion weeks. Read More
