Jennifer Zhuang
Why The Outdated ‘Spirit Boy’ Style Is Making A Comeback In China
The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More
China’s Hottest Trend, Ins Style, Was Influenced By Banned Instagram
Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More
Why The Chinese Gen-Z Demand For Local Brands Is Growing
A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More
Deciphering the Chinese Gen-Z “Normcore” Trend
Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More
Why Is ‘Princess Style’ Trending With China’s Gen Zers?
Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More
Why The ‘High-Fashion Face’ Is China’s Next Big Look
Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More
Will Virtual Livestreamers Replace Humans In China?
Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More
Decoding Professional User-Generated Content on Douyin
One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More
Is Eliminating Counterfeits in China a Pipe Dream?
After yet another major counterfeit den in China has been seized, is the Chinese government ready to crackdown on this highly profitable market? Read More
Can Brands Tap Into The Rebellious Gen-Z “Tea Art” Trend?
A new makeup style in China called Tea Art is turning a derogatory internet catchphrase upside down, but can brands take advantage of this trend? Read More
