Jennifer Zhuang

Choosing the right KOL livestreamer can be tricky for brands working in China, but these five tips can help you find the best fit. Read More

The tasteless Spirit Boy aesthetic is the latest trend to captivate China’s Generation Z. What do brands need to know about this ironic fad? Read More

Chinese Gen-Zers have gleaned an Ins-Style aesthetic from their limited access to Instagram. But can International brands take advantage of this trend? Read More

A newly released RED report shows that young Chinese consumers are increasingly paying more attention to local beauty brands compared to international ones. Read More

Gen Zers have repurposed the term “Sexually frigid” as a fashion statement, but does the trend have sales potential for brands in China? Read More

Disney princesses have inspired girls around the globe for years, but now Chinese Gen Zers are obsessed with them, and they’ve taken the trend online. Read More

Chinese Gen Zers coined the internet term “high-fashion face” to reflect their changing beauty standards. Can international luxury brands capitalize on it? Read More

Virtual livestreamers have done well with anime and gaming-loving Gen Zers on Chinese e-commerce platforms. But can brands leverage this new medium? Read More

One Douyin’s hottest influencers @Maoguangguang is proving that professional user-generated content is profitable. Here’s what brands need to know. Read More

After yet another major counterfeit den in China has been seized, is the Chinese government ready to crackdown on this highly profitable market? Read More