Jennifer Spark
What South Australia Learned from Superstar Partner Huang Xiaoming
South Australia has worked with influencers and KOLs before to reach tourists from China, but never with a star as famous as Huang Xiaoming. Read More
Opinion: Chinese Luxury Travelers Just Checking Antarctica Off Their Lists
There is little sense of adventure among comfort-seeking luxury travelers eager only to brag about reaching the South Pole. Read More
Australia Clings to China During Retail Crisis
The worst Christmas sales season in history has seen many Australian brands and retailers pivot to China, though some have made more sophisticated approaches than others. Read More
Chinese Investors Are Snapping Up Australia’s Top Hotels
In the last eight or so years, just as the tourism boom started to kick off in Australia, Chinese developers began directing their focus to hotel and leisure investment. Read More
How China’s “Spoiled” Second Generation Rich Help Their Parents’ Businesses
Wang Jianlin will not be giving his company to his disinterested playboy son, Wang Sicong. But in some cases, self-actualizing second generation rich really can transform their parents’ businesses. Read More
WeChat Moves into Travel Services via Mini-Programs
WeChat looks to launch mini-programs that offer geolocation services, image galleries, and audio guides of tourist attractions in Chinese and English. Read More
Experiential Marketing for Chinese Luxury Consumers in Australia
Luxury brands in Australia have engaged in various strategic and creative experiential marketing campaigns to attract, retain and excite affluent Chinese. Read More
