Jen King
Social Media Unavoidable for Chinese Mobile Commerce
By 2020, Chinese social media use is estimated to hit 647 million active users, making a presence on local platforms essential for luxury brands. Read More
How China’s Rich Use Mobile to Boost Their Individualism
A new Emerging Insider survey reveals how buying habits among China’s affluent are shaped by their embrace of individualism. Read More
Estée Lauder and DFS Let You Virtually Try On Lipstick
Estée Lauder has employed an omnichannel strategy to reach China's digital natives shopping in duty free for its #BeautyAllNight campaign. Read More
